Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articlePinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...
View articleHow do you make sure that your business shows up when people run searches based on their location? Read More...
View articleData is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will c...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleConde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Read More...
View articleIs it the digital sales channel for brands in China? Read More...
View articleEntering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...
View articleMobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleWhy is everyone rushing into mobile if very few seem confident about what they are doing? Read More...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleWith a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more adve...
View articleSince Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...
View articleSocial devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...
View articleYahoo! has confirmed that it will be purchasing the five-year-old blogging site Tumblr for $1.1bn (£723m). Read More...
View articleBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleWe may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Read More...
View articleNeed to improve your email marketing program's performance? Part one in a two-part series. Read More...
View articleMarketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $7...
View articleGoogle has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the...
View articlePoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Read More...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleThe campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
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