HP, Ford and Sony Top Social Mentions List of Brands
Social

HP, Ford and Sony Top Social Mentions List of Brands

14y Search Engine Watch

HP, Ford and Sony Top Social Mentions List of Bran...

Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Read More...

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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

14y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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ING Runs to iCrossing for NYC Marathon Social Community
Agency Spotlight

ING Runs to iCrossing for NYC Marathon Social Community

14y Daniel Mickens

ING Runs to iCrossing for NYC Marathon Social Comm...

Also news from PubMatic, Shiny Ads and Promodity. Read More...

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When More Is Too Much
Analytics

When More Is Too Much

14y Jack Aaronson

When More Is Too Much

How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Read More...

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Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue
Media

Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue

14y Joe Laszlo

Public Transportation: An Untapped (so to Speak) M...

Personal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a majo...

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British Airways Turns Olympics Tweets into Digital Symphony
Social

British Airways Turns Olympics Tweets into Digital Symphony

14y Daniel Mickens

British Airways Turns Olympics Tweets into Digital...

BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Read More...

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Walking Dead Images Creep Into Text Messages
Media

Walking Dead Images Creep Into Text Messages

14y Daniel Mickens

Walking Dead Images Creep Into Text Messages

Zlango is planning to let brands buy keyword-targeted text images. Read More...

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Facebook Reveals 83 Million Fake Accounts
Social

Facebook Reveals 83 Million Fake Accounts

14y Dan Worth

Facebook Reveals 83 Million Fake Accounts

Almost 5% of users own "duplicate accounts" on Facebook. Read More...

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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Agency Spotlight

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

14y Kate Kaye

WPP Gobbles Fortune Cookie for Eastern Europe Expa...

London-based shop with Poland presence will be part of Possible Worldwide. Read More...

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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

14y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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The Art of the Infographic
Marketing

The Art of the Infographic

14y Liana Evans

The Art of the Infographic

Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the pe...

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Now You're Talking
Marketing

Now You're Talking

14y McNeal Maddox

Now You're Talking

Extending brand voice and messaging with emerging communications technology. Read More...

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4 Ways to Build a Winning Digital Contest
Media

4 Ways to Build a Winning Digital Contest

14y Tessa Wegert

4 Ways to Build a Winning Digital Contest

Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Read More...

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Breaking News: Email's Not Dead!
Email

Breaking News: Email's Not Dead!

14y Christine Doré

Breaking News: Email's Not Dead!

If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Read More...

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A Sense of Mobile - Responsive Template Design
Asia

A Sense of Mobile - Responsive Template Design

14y Ohad Hecht

A Sense of Mobile - Responsive Template Design

Consider the responsive design approach for your mobile email communications. Read More...

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ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Asia

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

14y Alvin Wang Graylin

ClickZ Connect: How to Use Weibo Marketing to Driv...

Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...

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Social Media Access Via Mobile Grows
Audience

Social Media Access Via Mobile Grows

14y Madeline Bennett

Social Media Access Via Mobile Grows

Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...

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Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns
Data regulations

Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns

14y Kate Kaye

Kids Privacy Rule Changes Satisfy Some Ad Industry...

Proposed COPPA rule change by FTC would not apply to contextual ads. Read More...

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How to Win Friends and Influence People on the Internet
Social

How to Win Friends and Influence People on the Internet

14y Krista Neher

How to Win Friends and Influence People on the Int...

Six ways to make people like you as it applies to online. Read More...

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What Brought on the Demise of 'The WELL'?
Marketing

What Brought on the Demise of 'The WELL'?

14y Sean Carton

What Brought on the Demise of 'The WELL'?

Six lessons on how and why giants can fade from view when we're not paying attention. Read More...

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Accurately Evaluate the Performance of Your Marketing Efforts
Data insights

Accurately Evaluate the Performance of Your Marketing Efforts

14y Amy Manus

Accurately Evaluate the Performance of Your Market...

Start with your business objective, invest in research, know what success looks like, and look at the big picture. Read More...

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How Many Clicks to Get to the Center of An Unsubscribe?
Email

How Many Clicks to Get to the Center of An Unsubscribe?

14y Dennis Dayman

How Many Clicks to Get to the Center of An Unsubsc...

Where or when do you start counting clicks? Read More...

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A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Asia

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

14y Karen Ho

A DSP/Ad Exchange Discussion: Improvement or Hurdl...

Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...

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Valassis Facebook App Makes Coupons More Social
Social

Valassis Facebook App Makes Coupons More Social

14y Susan Kuchinskas

Valassis Facebook App Makes Coupons More Social

RedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook. Read More...

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

14y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Google's Wildfire Buy Could Enhance Social Data Capabilities
Agency Spotlight

Google's Wildfire Buy Could Enhance Social Data Capabilities

14y Kate Kaye

Google's Wildfire Buy Could Enhance Social Data Ca...

Google purchased Facebook-centric social campaign management firm Wildfire. Read More...

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E-Commerce Firm Accuses Facebook of Click Fraud
Ecommerce

E-Commerce Firm Accuses Facebook of Click Fraud

14y Search Engine Watch

E-Commerce Firm Accuses Facebook of Click Fraud

E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...

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