Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Read M...
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View articlePublishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Read ...
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View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
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View articlePaid and organic search optimization is the crux of facilitating a positive consumer experience. Read More...
View articleMarketing on-the-fly is the key to delivering relevance in digital marketing. Read More...
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View articleThe "Marketing to Latinos column" comes of age; today we announce the book. Read More...
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View articleFoursquare hires Yahoo veteran Rob Wilk as vice president of sales. Read More...
View articleAn Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...
View articleGoogle has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....
View articleEach brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Read More...
View articleBarney's Beanery increased customer engagement with a two-month campaign. Read More...
View articleLearn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing opti...
View articleThe new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing. Read More...
View articleMaybe it's time to take a break from Google and check out what's going on with Bing's updated Webmaster Tools. Read More...
View articleConsider these two approaches to grab the leads via social media. Read More...
View articleBuilding a presence in Asia doesn't have to be difficult. Here's how. Read More...
View articleClub for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...
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