Omnicom Makes Global Cross-Platform Play With MediaMind
Display Advertising

Omnicom Makes Global Cross-Platform Play With MediaMind

14y Matt Kapko

Omnicom Makes Global Cross-Platform Play With Medi...

The worldwide agency is partnering with the DG-owned digital ad management firm. Read More...

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Special Characters: A Trend or Just Trendy?
B2C Email Marketing

Special Characters: A Trend or Just Trendy?

14y Jim Davidson

Special Characters: A Trend or Just Trendy?

The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Read More...

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Will Latinos Keep the American Dream Alive?
Marketing

Will Latinos Keep the American Dream Alive?

14y Gustavo Razzetti

Will Latinos Keep the American Dream Alive?

The increase of Latino youth is fueling America's economic growth. Read More...

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4 Tips to Improve Conversions Through Product Recommendations
Acquisition

4 Tips to Improve Conversions Through Product Recommendations

14y Nathan Richter

4 Tips to Improve Conversions Through Product Reco...

Getting the most out of your existing resources will help your business boost the overall value of a customer. Read More...

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Shopping Is Inherently Social!
Social

Shopping Is Inherently Social!

14y Janice Diner

Shopping Is Inherently Social!

The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Read More...

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The Age Of Transmedia: How Brands Can Tell Better Stories
Asia

The Age Of Transmedia: How Brands Can Tell Better Stories

14y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership
Social

MasterCard Goes Local With Gilt City Deals Partnership

14y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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TrueView Ads Reach Knitters for 3 Cents Per View
Media

TrueView Ads Reach Knitters for 3 Cents Per View

14y Search Engine Watch

TrueView Ads Reach Knitters for 3 Cents Per View

Charming knitting videos help reach out to customers. Read More...

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Facebook Casebook: A Free Facebook Case Study Resource
Marketing

Facebook Casebook: A Free Facebook Case Study Resource

14y ClickZ News Staff

Facebook Casebook: A Free Facebook Case Study Reso...

ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and m...

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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Display Advertising

Special Treatment for Olympics Brands In MediaMind's Digital War Room

14y Matt Kapko

Special Treatment for Olympics Brands In MediaMind...

DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...

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A Best Practice in Digital Program Management: Quarterly Program Reviews
Marketing

A Best Practice in Digital Program Management: Quarterly Program Reviews

14y Julie Batten

A Best Practice in Digital Program Management: Qua...

Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, with...

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Monetizing Video Content
Asia

Monetizing Video Content

14y Chris Wieners

Monetizing Video Content

Six tips to drive direct sales and ROI for your video campaigns. Read More...

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Coke Wants to Find Right Place, Right Time for a Pretzel
Media

Coke Wants to Find Right Place, Right Time for a Pretzel

14y Susan Kuchinskas

Coke Wants to Find Right Place, Right Time for a P...

Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...

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Digitas Hires for New York and Atlanta
Agency Spotlight

Digitas Hires for New York and Atlanta

14y Daniel Mickens

Digitas Hires for New York and Atlanta

Elisa Steele moves to Skype, SapientNitro hires. Read More...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

14y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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Progressive's Flo Plays in The Sims Social and Instagram
Financial Services

Progressive's Flo Plays in The Sims Social and Instagram

14y Matt Kapko

Progressive's Flo Plays in The Sims Social and Ins...

Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Read More...

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Intel Goes Inside Social Video With Topher Grace
Media

Intel Goes Inside Social Video With Topher Grace

14y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Using Data to Drive Interactive Experiences
Marketing

Using Data to Drive Interactive Experiences

14y Gary Stein

Using Data to Drive Interactive Experiences

The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Re...

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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Marketing

Reinvention and Controversy Surround Olympic Content Marketing Efforts

14y Juan Martinez

Reinvention and Controversy Surround Olympic Conte...

This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent thei...

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How to Catch Up to and Compete With Amazon.com [Video]
Analytics

How to Catch Up to and Compete With Amazon.com [Video]

14y Bryan Eisenberg

How to Catch Up to and Compete With Amazon.com [Vi...

A look at the tools that allow Amazon to be so agile in today's online marketing environment. Read More...

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Go Ahead, Take Away My Phone
Media

Go Ahead, Take Away My Phone

14y Paul Schoknecht

Go Ahead, Take Away My Phone

What I learned from an experiment of not using a phone or tablet device for several days. Read More...

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6 Ways to Perfect Your Content Strategy
Asia

6 Ways to Perfect Your Content Strategy

14y RP Singh

6 Ways to Perfect Your Content Strategy

With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Read More...

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Aegis Bolsters Digital Media and Search in China via Local Ventures
Asia

Aegis Bolsters Digital Media and Search in China via Local Ventures

14y Adaline Lau

Aegis Bolsters Digital Media and Search in China v...

Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...

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Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

14y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

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Obama for America 2012 Ad Gallery
Marketing

Obama for America 2012 Ad Gallery

14y ClickZ News Staff

Obama for America 2012 Ad Gallery

A collection of online display ads from the Obama 2012 reelection campaign. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

14y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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Mitt Romney 2012 Ad Gallery
Marketing

Mitt Romney 2012 Ad Gallery

14y ClickZ News Staff

Mitt Romney 2012 Ad Gallery

A collection of online display ads from the Romney 2012 election campaign. Read More...

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