What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Read More...
View articleIn companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Read...
View articleSmartphone sales are growing steadily due to more affordable price points in the market. Read More...
View articleAgency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Read More...
View articleLevis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. R...
View articleSocial giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...
View articlePeople in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...
View articleBoozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Read More...
View articleSingle campaigns can now be deployed across multiple screens with a single media buy. Read More...
View articleMarketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Read More...
View articleChoose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...
View articleRather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands. Read M...
View articleConsider these tactics to optimize your content on social media platforms. Read More...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
View articleQ2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Read More...
View articleEnforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...
View articleMeasuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Read More...
View articleThere is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Read More...
View articleThe mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Read More...
View articleIs the person in the next cubicle your competition or your colleague? Read More...
View articleThe web makes things convenient. Brands need to be aware, careful, and respect this transparency. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleChief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...
View articleUntil now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app. Read More...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
View articleFinding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...
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