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View articleIt's important that while you are negotiating with reps on price, that you are doing it in the spirit of partnership. Read More...
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View articleThe revolution's waiting for a set of tools and standards that allow anyone to create streaming video content that can be streamed through set-top box...
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View articleAre you still using conventional media planning methods to manage new digital media? Read More...
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View articleForget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...
View articleA marketer's site no longer serves as the only destination. Often, it's not even the primary one. Read More...
View articleWant to more reliably test key variables in your Google AdWords accounts? Try these two tests. Read More...
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View articleBe smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in th...
View articleInvestments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Read More...
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View articleMcDonald's introduces branded farm and other content with popular Zynga-owned social game. Read More...
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