More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Read More...
View articleKey hires suggest the company is seriously considering going public. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleAd unit moves to the top of the site's trending topics list. Read More...
View articleFor heavily regulated pharma ads, Google says low CTR is a good thing. Read More...
View articleHilary Schneider will stay on until a replacement is named. "Stay calm," Bartz urges troops. Read More...
View articleIs 3D technology in the home just a passing fad or the way of the future? Read More...
View articleWhen exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Read More...
View articleBecause social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...
View articleNext year, all TVs sold will be Web-enabled - 5 million channels. Read More...
View articleRice University researcher surveyed 150 businesses that have used the promotions platform in 19 cities. Read More...
View articleFifteen-year-old Boston.com will incorporate social media and even more shopping and classifieds. Read More...
View articleGoogle's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...
View articleNew ad position means a new $1.6 billion revenue estimate for 2010 may be low. Read More...
View articleCompany's rough ride continues. Hilary Schneider is one of three Yahoo execs about to depart, AllThingsD reports. Read More...
View articleYahoo appears to have become the first Internet giant to run Facebook.com ads. Read More...
View articleIn the permanently connected world, your marketing plans need to also be permanently connected. Read More...
View articleTurn online behavior into something good for your brand. But first consider these five personas based on purchasing habits. Read More...
View articleMarketers must remember that people use search engines differently than social networks. Read More...
View articleWhat separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Read More...
View articleTune out the voices in your head and tune in to your customer's voice to find out their needs. Read More...
View articleHint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleIt appears the company won't be flipping the ad network switch anytime soon. Read More...
View articleEven if Twitter does accept political ad dollars, a lack of targeting could prevent campaigns from flocking to Twitter ads. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View articleWhile viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...
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