The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday...
View articleThe company says its platform is the first to offer Facebook alongside search and display ad management functionality. Read More...
View articleA disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? R...
View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleInstead of companies worrying about keeping ahead of their competition, they should be worried about keeping pace with their customers. Read More...
View articleWhen managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle...
View articleNine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Read More...
View articleWhile targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any ot...
View articleThe social site has put the kibosh on a seven-month-old test feature that tracked clicks from Facebook.com ads to marketers' landing pages and website...
View articleConsumers, regulators, privacy advocates, and industry members condemn use of Flash cookies for online ad targeting purposes. Read More...
View articleDoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...
View articleLatest foray into publishing, called Currency, aims to educate young people on finances. Read More...
View articleWhat SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Read More...
View articleWhy media buyers should incorporate online video in their campaigns. Read More...
View articleSix rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...
View articleThe demand for increasing financial advertising accountability is forcing marketing departments to develop and learn new tricks of the trade. Read Mor...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleThe network will sell video ads into applications on mobile devices such as the iPhone and Android. Read More...
View articleCompany says less ad clutter and bigger ads will benefit both advertisers and users. Read More...
View articleConnecticut Attorney General Richard Blumenthal urges Backpage.com to close its adult services section. Read More...
View articleMSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleAnd five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Read More...
View articleWhen localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...
View articleHow a candidate for Congress went over the top with misdirected online display advertising. Read More...
View articleWhat Twitter's redesign means for consumers, advertisers, and Twitter. Read More...
View articleWith the ability to integrate Facebook and Twitter with just about everything, are social networks poised to be the next giant in the mobile space? Re...
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