AM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Read More...
View articleThrow out the "best practices" rule book and consider these seven "profit practices." Read More...
View articleGap's Casting Call checks every to-do on the best practice list for engagement marketing. Read More...
View articleHeart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
View articleCEO Mark Zuckerberg juxtaposed the "Download Your Data" announcement by comparing it to Facebook Connect and its more controversial sibling, Instant P...
View articleMeg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Read More...
View articleMarketing executives are under pressure to deliver measurable results. Don't fall into these traps. Read More...
View articleWhy you should expand your view of social media to include your customers, employees, and business partners. Read More...
View articleThink about your audience, think beyond your product, think about the customer lifecycle, think multichannel, and think quality over quantity. Read Mo...
View articleContext, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
View articleWith the $55 million acquisition, Yahoo intends to push dynamic ads to its homepage and log-in page, which have never seen them before. Read More...
View articleSmartphones overtook non-smartphone handsets as primary devices for mobile browser and app use. Read More...
View articleVideo and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Read More...
View articleCorporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...
View articleGetGlue, an entertainment check-in network, has signed its first book publisher partners, enabling it to offer its first rewards for readers. Read Mor...
View articleStuart, who oversaw rapid growth at IAB, will try to work the same magic for Mobile Marketing Association. Read More...
View articleThree key trends of social media's impact on seasonal shopping. Read More...
View articleThree key points from the App Store Guidelines you should take note of, and one thing to dream about. Read More...
View articleA look at the history of search engines, how geeks took over, and how Yahoo is getting out of the search business. Read More...
View articleAppointment unites the agency's digital and print spending activities under one reporting structure. Read More...
View articleHere's how SEM can amplify your marketing message across offline and online channels. Read More...
View articleEv Williams steps down from his role to focus on product development as the company continues to expand its ad offering. Read More...
View articleThe NBA team will give away two season tickets on the geo-social platform, while offering other lucrative prizes during a three-week campaign this mon...
View articleAn opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Read More...
View articleThe Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Read More...
View article