Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...
View articleWith online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Read More...
View articleAnd most of the time, common sense is not so common. Read More...
View articleAre companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Read More...
View articleWhen it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst....
View articleThe airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon. Read More...
View articleHulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...
View article901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch. Read More...
View articleSales arrangement marks progress for Google's fledgling TV ad product. Read More...
View articleLearn 13 ways to factor seasonality into your digital strategy. Read More...
View articleBrands cannot default to a traditional push strategy and expect a positive consumer response. Read More...
View articleFive lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Read More...
View articleThe group has made corporate influence on government a key cause this year, and is using Target to drum up petition signups. Read More...
View articleSix reasons why executives struggle with social media, according to actual executives. Read More...
View articleDevelop a lead-nurture e-mail series that will help you gather more information about your leads so you qualify and prioritize them. Read More...
View articleHow to tell what's a bot and what's not – and when to stop the conversation. Read More...
View articleMobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...
View articleThe geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Read More...
View articleAfter hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...
View articleFirms including Medialets and InMobi are driving investment and expanding to new markets. Read More...
View articleThe top search terms by search volume, according to data by Hitwise. Read More...
View articleIt's not just about your website anymore. So what's next? Read More...
View articleNew to online advertising? Get your most common and important questions answered. Read More...
View articleIncrease application use by applying engagement tactics of game app developers. Read More...
View articlePeople searching online have always been ahead of the people offering the search results. Maybe it's time to change that. Read More...
View articleCustomer input can decrease customer service costs, improve product copy, reduce returns, and lead to better products. Read More...
View articleSearch retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Read More...
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