Facebook Tabs on Brand Pages to Shrink in Two Weeks
Social

Facebook Tabs on Brand Pages to Shrink in Two Weeks

16y Christopher Heine

Facebook Tabs on Brand Pages to Shrink in Two Week...

The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent. Read More...

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Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?
Marketing

Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?

16y Kate Kaye

Huckabee on Social Media Stump for Deal in Georgia...

Sarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is ele...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

16y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Media

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

16y Christopher Heine

Brands Look to Score With NBC's 'Sunday Night Foot...

Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL...

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Papa John’s Pizza Contest Pairs Social Media and R&D
Social

Papa John’s Pizza Contest Pairs Social Media and R&D

16y Joan Voight

Papa John’s Pizza Contest Pairs Social Media and R...

Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Read More...

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UFC's 'Hide & Tweet' Effort Gets Knockout Results
Social

UFC's 'Hide & Tweet' Effort Gets Knockout Results

16y Christopher Heine

UFC's 'Hide & Tweet' Effort Gets Knockout Resu...

A recent tweet-up by the mixed martial arts org garnered 15 million impressions in a few hours. Read More...

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Conversion Optimization 101
Search

Conversion Optimization 101

16y Ron Jones

Conversion Optimization 101

Four things you can do to keep a balance between driving traffic and conversions. Read More...

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IAB Ad Network Guidelines: Providing Greater Brand Safety
Conference Coverage

IAB Ad Network Guidelines: Providing Greater Brand Safety

16y Dave Jacobs

IAB Ad Network Guidelines: Providing Greater Brand...

Advertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. R...

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Adapt.ly to Manage Ads Across Multiple Social Networks
Display Advertising

Adapt.ly to Manage Ads Across Multiple Social Networks

16y Jack Marshall

Adapt.ly to Manage Ads Across Multiple Social Netw...

Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...

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Pharma on Facebook: FDA Cites Novartis Violations
Data insights

Pharma on Facebook: FDA Cites Novartis Violations

16y Christopher Heine

Pharma on Facebook: FDA Cites Novartis Violations

The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Read More...

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China Trumps U.S. in Mobile Internet, App Use
Audience

China Trumps U.S. in Mobile Internet, App Use

16y Jack Marshall

China Trumps U.S. in Mobile Internet, App Use

Mobile Internet and mobile app adoption is higher in China than in the U.S. Read More...

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HGTV Pairs with Kudzu for Local Effect
Display Advertising

HGTV Pairs with Kudzu for Local Effect

16y Ken Liebeskind

HGTV Pairs with Kudzu for Local Effect

The two will swap local listings and video content, each taking on ad selling duties. Read More...

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Brazil World Cup, Olympics Fueling Digital Agency Investment
Marketing

Brazil World Cup, Olympics Fueling Digital Agency Investment

16y Jack Marshall

Brazil World Cup, Olympics Fueling Digital Agency ...

Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...

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Digital Marketing Trends: View From Vietnam
Marketing

Digital Marketing Trends: View From Vietnam

16y Anna Maria Virzi

Digital Marketing Trends: View From Vietnam

Can digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...

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PPC Lead Gen: Focusing on Quality
Paid Search

PPC Lead Gen: Focusing on Quality

16y Kevin Lee

PPC Lead Gen: Focusing on Quality

All leads have different value profiles and predicted profitability. Here are eight variables you can control. Read More...

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Is This the End of Behavioral Targeting?
Data insights

Is This the End of Behavioral Targeting?

16y Amy Manus

Is This the End of Behavioral Targeting?

Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Read More...

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Breaking Media CEO Jonah Bloom Leaves
Media

Breaking Media CEO Jonah Bloom Leaves

16y Kate Kaye

Breaking Media CEO Jonah Bloom Leaves

CEO of the hyper-niche digital publisher, along with former AdAge colleague Matt Creamer, have left Breaking Media. Read More...

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Funding Fuels Tudou's Branded Original Video Plans
Media

Funding Fuels Tudou's Branded Original Video Plans

16y Adaline Lau

Funding Fuels Tudou's Branded Original Video Plans

China's video sharing platform plans revenue model based on branded original content. Read More...

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Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display
Analytics

Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display

16y Jack Marshall

Brightroll’s Video Ad Exchange Takes Cue from Data...

Company aims to bring behavioral capabilites of display ads to the video space. Read More...

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Celebrity Video Biz Pins Hopes on Facebook Viral Effort
Media

Celebrity Video Biz Pins Hopes on Facebook Viral Effort

16y Christopher Heine

Celebrity Video Biz Pins Hopes on Facebook Viral E...

Cameo Stars is recruiting and paying consumer evangelists to push cameo-styled video offers. Read More...

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Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics
Analytics

Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics

16y Jim Sterne

Old Spice Guy - Ridiculously Handsome, Ridiculous ...

Going viral requires amazing creative and a concept that is appealing across many segments. Read More...

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The Golden Child of Smartphones?
Media

The Golden Child of Smartphones?

16y Davis Brewer

The Golden Child of Smartphones?

Apple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Read More...

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Consumers Talk, Brands Listen
Media

Consumers Talk, Brands Listen

16y Tessa Wegert

Consumers Talk, Brands Listen

It isn't easy to strike that happy medium between being disconnected and hyper aware. It is, however, absolutely necessary. Read More...

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A Marketer's Guide to APIs
Email

A Marketer's Guide to APIs

16y Derek Harding

A Marketer's Guide to APIs

Six key points e-mail marketers should understand about APIs. Read More...

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Crist and Perry Test Gowalla Check-Ins for Political Events
Marketing

Crist and Perry Test Gowalla Check-Ins for Political Events

16y Kate Kaye

Crist and Perry Test Gowalla Check-Ins for Politic...

The location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Read More...

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ValueClick's Investopedia Purchase May Bring More Financial Advertisers
Media

ValueClick's Investopedia Purchase May Bring More Financial Advertisers

16y Christopher Heine

ValueClick's Investopedia Purchase May Bring More ...

Lead-gen network picks up financial content site for $42 million from Forbes. Read More...

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Big Brands Using Weekly Circulars on Facebook
Social

Big Brands Using Weekly Circulars on Facebook

16y Christopher Heine

Big Brands Using Weekly Circulars on Facebook

Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Read More...

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