How to integrate social networks into your marketing plan. Read More...
View articleBoosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...
View articleWhile points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Read More...
View articleConnected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...
View articleSearch campaign platform integrates with Facebook and other channels. Read More...
View articleSearch engine optimization will help you position your website properly to be found at the most critical points in the buying process. Read More...
View articleSocial marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to st...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleCompanies tend to forget that they need to actually go out and engage in their social media communities. Read More...
View article5 reasons - thought leadership, use of human language, building depth, links, and fresh content. Read More...
View articleJeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...
View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
View articleGoogle and Yahoo sites grow unique audience and minutes per viewer in July. Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
View articleReebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audience...
View articleApplying media-style performance optimization to social media marketing. Read More...
View articleThree ways to combat e-mail offer fatigue, and help your bottom line as you head into the holiday retail season. Read More...
View articleAnalyze business opportunity, engage customers, and organize social calendars to get the true value out of social media. Read More...
View articleComiXology recently ran its first ad on its iPhone/iPad application. Read More...
View articleA Democrat running for Maryland's House of Delegates plans to spend as much as 40 percent of his campaign budget online, and has a social media direct...
View articleAt the end of the day, someone from within your company needs to participate in social media to deliver an authentic voice of the brand. Read More...
View articlePrivate clubs that cater to the elite are popular offline. Will the same concept work online? Read More...
View articleA look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...
View articleThe deadlocked Senate battle between Alexi Giannoulias and Mark Kirk in Illinois has been less than friendly, and last week each side built up its att...
View articleThe coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" con...
View articleDigitaria will keep its name and operate as an independent unit of JWT. Read More...
View articleThe social site will launch 'Facebook Live' tonight with an America Ferrera interview. Read More...
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