According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...
View articleThe social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...
View articleRetail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...
View articleGoogle Caffeine and Rich Snippets gives user-generated content a lot more weight. Read More...
View articleThe companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Read More...
View articleFive tips for easing advertisers into social media advertising. Read More...
View articleThe geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...
View articleDemocratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. Read Mor...
View articleTwitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...
View articleYouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...
View articleIn July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...
View articleNot only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Read More...
View articleA Q&A with Dax Hamman, VP display media at iCrossing. Read More...
View articleHandset manufacturer follows competitors in investment in mobile analytics space. Read More...
View articleA new site and Facebook page aim to boost communication with consumers. Read More...
View articleWhen ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...
View articleDennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...
View articleMicrosoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...
View articleAnalysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleThe best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...
View articleWe are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first....
View articleApple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM....
View articleAn in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...
View articleWhen measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...
View articleDeveloping online ads that are built to entertain is a necessity rather than an agency preference. Here are three ways this challenge can be approache...
View articleIt’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and sta...
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