AOL Accepts Big Q2 Ad Revenue Drops as Part of Restructuring
Display Advertising

AOL Accepts Big Q2 Ad Revenue Drops as Part of Restructuring

16y Kate Kaye

AOL Accepts Big Q2 Ad Revenue Drops as Part of Res...

Overall, total ad revenue fell 27 percent year-over-year in Q2. Read More...

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Search Agencies Gain Momentum in Display Ad Market
Analytics

Search Agencies Gain Momentum in Display Ad Market

16y Zachary Rodgers

Search Agencies Gain Momentum in Display Ad Market

SEMs are buying more display media through data-driven platforms. Read More...

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Change Is (Always) Coming…
Search

Change Is (Always) Coming…

16y Mark Jackson

Change Is (Always) Coming…

Are your SEO efforts Google-centric? It may be time to change your ways. Read More...

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Small Business Gets Social
Social

Small Business Gets Social

16y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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How to Adapt to the Ultra Managed Inbox
Email

How to Adapt to the Ultra Managed Inbox

16y Stephanie Miller

How to Adapt to the Ultra Managed Inbox

Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Read More...

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Facebook Is Testing Ratings and Reviews in Ads
Social

Facebook Is Testing Ratings and Reviews in Ads

16y Christopher Heine

Facebook Is Testing Ratings and Reviews in Ads

The site has characterized the test as experimental, as it tweaks ads to make them more social. Read More...

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Yahoo Removes Layer in Sales Team Hierarchy
Media

Yahoo Removes Layer in Sales Team Hierarchy

16y Kate Kaye

Yahoo Removes Layer in Sales Team Hierarchy

The firm decided to scrap the top U.S. sales position once held by Joanne Bradford. Read More...

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Colorado GOP Race Prompts Facebook Attack Page
Marketing

Colorado GOP Race Prompts Facebook Attack Page

16y Kate Kaye

Colorado GOP Race Prompts Facebook Attack Page

UPDATE Jane Norton's page attacking Ken Buck could be the first "hit" page on Facebook. Read More...

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Social Site Use Up 43 Percent in a Year in U.S.
Audience

Social Site Use Up 43 Percent in a Year in U.S.

16y Jack Marshall

Social Site Use Up 43 Percent in a Year in U.S.

E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter. Read More...

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Visa App Lets Friends Share Shopping Advice
Social

Visa App Lets Friends Share Shopping Advice

16y Christopher Heine

Visa App Lets Friends Share Shopping Advice

Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Read More...

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Dilbert.com Uses Custom Search to Increase Revenue
Search

Dilbert.com Uses Custom Search to Increase Revenue

16y Susan Kuchinskas

Dilbert.com Uses Custom Search to Increase Revenue

Dilbert site offers keyword search for comic fans looking for old strips. Read More...

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The Magic of Machine Learning in Real Time
Display Advertising

The Magic of Machine Learning in Real Time

16y Xuhui Shao

The Magic of Machine Learning in Real Time

In digital advertising, the machine learning prediction boils down to two parts: identifying your target audience and reaching them efficiently. Read ...

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The Power of Engagement - 8 Ideas You Can Add To
Media

The Power of Engagement - 8 Ideas You Can Add To

16y Harry Gold

The Power of Engagement - 8 Ideas You Can Add To

Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. R...

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Spotting Trends for SEO With First-Mover Intelligence
Search

Spotting Trends for SEO With First-Mover Intelligence

16y Crispin Sheridan

Spotting Trends for SEO With First-Mover Intellige...

Three suggestions on how to spot the next big trend so you can create keyword-driven content that puts you at the top of the organic listings. Read Mo...

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Minnesota Law Goes After Phony Local Advertisers
Data insights

Minnesota Law Goes After Phony Local Advertisers

16y Kate Kaye

Minnesota Law Goes After Phony Local Advertisers

The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...

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Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Data insights

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

16y Jack Marshall

Microsoft to Contest Google/Yahoo Search Deal to J...

Company says alliance is more harmful to competition than proposed 2008 deal. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

16y Lisa Lacy

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

16y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

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Razorfish Disses the Big Idea, Pushes Iterative Model
Marketing

Razorfish Disses the Big Idea, Pushes Iterative Model

16y Zachary Rodgers

Razorfish Disses the Big Idea, Pushes Iterative Mo...

"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...

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Can "Hipness" Hurt Sales?
Marketing

Can "Hipness" Hurt Sales?

16y Sean Carton

Can "Hipness" Hurt Sales?

Flashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Read More...

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Search Marketing Measurement
Search

Search Marketing Measurement

16y Julie Batten

Search Marketing Measurement

Basic SEM analytics tools that will ensure you have a strong analytics framework in place for your search campaigns. Read More...

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Social Media Marketing - The Japanese Way
Conference Coverage

Social Media Marketing - The Japanese Way

16y Motoko Hunt

Social Media Marketing - The Japanese Way

A look at the major social media players in Japan and the country's role in social media marketing. Read More...

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To Segment or Not to Segment
Email

To Segment or Not to Segment

16y Jeanniey Mullen

To Segment or Not to Segment

What is the best approach in e-mail marketing - the mass message or the segmented simple message? Read More...

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Brand Guardians vs. Conversion Improvement
Acquisition

Brand Guardians vs. Conversion Improvement

16y Tim Ash

Brand Guardians vs. Conversion Improvement

Brand guardians must understand that landing page testing can be an excellent way to conduct market research and understand the changing audience's ne...

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Back-to-School, NFL Campaigns Tap Geo-Social Startup
Social

Back-to-School, NFL Campaigns Tap Geo-Social Startup

16y Christopher Heine

Back-to-School, NFL Campaigns Tap Geo-Social Start...

SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Read More...

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Levi's Targets Film Buffs With Gowalla, Watch Parties
Social

Levi's Targets Film Buffs With Gowalla, Watch Parties

16y Christopher Heine

Levi's Targets Film Buffs With Gowalla, Watch Part...

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...

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