Despite a drop in time spent with the site, Facebook's unique audience continues to grow. Read More...
View articleAdvertisers select keywords that populate ads with relevant content. Read More...
View articleImportant lessons to be learned when planning a social video strategy. Read More...
View articleCustomer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Read More...
View articleAn interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Read More...
View articleIt's time to write your meta description tags for human beings. Read More
View articleThe hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Read More...
View articleLabel-owned music video site uses industry ties to create exclusive branded performances Read More...
View articleThe company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Read More...
View articleThe firm's exclusive multi-year deal with Google is almost up, so what's next? Read More...
View articleHire comes six months after ouster of former chief exec John Greco. Read More...
View articleTRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Rea...
View articleIf you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that...
View articleInformation architecture is nothing more than taking the time to understand and then design your site around your user base. Read More...
View articleDon't confuse cost (what you pay) and value (what you get). Read More...
View articleAutomotive advertisers increased their spending on paid search ads by 13 percent in May. Read More...
View articleThe mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities. Read More...
View articleMarketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland C...
View articlePaid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Read More...
View articleThe best redesigns are the simplest and the ones that keep evolving. Read More...
View articleAt a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers. Read Mo...
View articleThe IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues. Read More...
View articleThe three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing. Read More...
View articleConsumer interest in online gaming and willingness to dedicate hours upon hours to the cause isn't lost on brand marketers. Read More...
View articleE-mail marketers need to learn that they can control themselves, but they can't control the wave of change. Read More...
View articleFrom a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself. Read More...
View articleUnlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issu...
View article