2 Ways to Legally Spy on Your Competition
Analytics

2 Ways to Legally Spy on Your Competition

16y Bryan Eisenberg

2 Ways to Legally Spy on Your Competition

Nine tools to find out how your competitors are doing and what they are planning. Read More...

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Your Paid Search Campaign: It's an Asset (Literally)
Paid Search

Your Paid Search Campaign: It's an Asset (Literally)

16y Andrew Goodman

Your Paid Search Campaign: It's an Asset (Literall...

The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Read M...

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The New Problems of a New Medium
Marketing

The New Problems of a New Medium

16y Robin Neifield

The New Problems of a New Medium

As in earlier progressions in technology, pain and casualties are the price of advancement. Read More...

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Should You Be "Friends" With Your Clients?
Marketing

Should You Be "Friends" With Your Clients?

16y Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...

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Apple Launches iAd Product for Application Developers
Media

Apple Launches iAd Product for Application Developers

16y Jack Marshall

Apple Launches iAd Product for Application Develop...

New product could help developers sell more software and boost ad revenues. Read More...

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Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
Data insights

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

16y Kate Kaye

Final Maryland Twitter Rule Omits Archiving Requir...

One Maryland candidate is questioning how to handle the new rules. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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Welcome to the New ClickZ
Marketing

Welcome to the New ClickZ

16y ClickZ News Staff

Welcome to the New ClickZ

Our online publication about interactive marketing gets more interactive and social. Read More...

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L'Oreal Sponsors Beauty Channel on YouTube
Data insights

L'Oreal Sponsors Beauty Channel on YouTube

16y Lisa Lacy

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Read More...

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Former Digitas CEO Kenny Named Akamai President
Marketing

Former Digitas CEO Kenny Named Akamai President

16y David Ward

Former Digitas CEO Kenny Named Akamai President

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...

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Google: Experimenting With Its Largest Opportunity - Local
Local

Google: Experimenting With Its Largest Opportunity - Local

16y Gregg Stewart

Google: Experimenting With Its Largest Opportunity...

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...

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Thumbs Up to Online Engagement
Media

Thumbs Up to Online Engagement

16y Tessa Wegert

Thumbs Up to Online Engagement

How can the ubiquitous Like button be leveraged by brand marketers? Read More...

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Spilled Ice Cream, Hurt Feelings, and Customer Choices
Email

Spilled Ice Cream, Hurt Feelings, and Customer Choices

16y Simms Jenkins

Spilled Ice Cream, Hurt Feelings, and Customer Cho...

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Read More...

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Moving On
Marketing

Moving On

16y Adam Cahill

Moving On

Has the request for proposal process run its course? Read More

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StrongMail Rolls Up Social Media Play
Data insights

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Data insights

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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Google Will Dominate Search in Japan Through Yahoo Deal
Search

Google Will Dominate Search in Japan Through Yahoo Deal

16y Jack Marshall

Google Will Dominate Search in Japan Through Yahoo...

The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide. Read More...

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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

16y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

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David Moore Returns to CEO Spot at 24/7 Real Media
Media

David Moore Returns to CEO Spot at 24/7 Real Media

16y Zachary Rodgers

David Moore Returns to CEO Spot at 24/7 Real Media

Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Social

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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StrongMail Rolls Up Social Media Play
Social

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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3 Steps to Grow Your B2B E-mail List More Effectively
Email

3 Steps to Grow Your B2B E-mail List More Effectively

16y Mike Hotz

3 Steps to Grow Your B2B E-mail List More Effectiv...

Work with your sales team, build your list organically, and don't turn to list rental in a panic. Read More...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

16y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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The New Challenges of Digital Ad Buying and Selling
Data insights

The New Challenges of Digital Ad Buying and Selling

16y Rob Graham

The New Challenges of Digital Ad Buying and Sellin...

The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Read More...

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Adobe Buys Day Software for $240 Million
Media

Adobe Buys Day Software for $240 Million

16y David Ward

Adobe Buys Day Software for $240 Million

Adobe Systems announced plans to purchase open source CMS company Day Software. Read More...

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FTC Studying Do-Not-Track List for Online Ads
Data insights

FTC Studying Do-Not-Track List for Online Ads

16y Kate Kaye

FTC Studying Do-Not-Track List for Online Ads

FTC assessing viability do-not-track for online advertising. Read More...

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ComScore Admits Errors in its Yahoo Data for June
Media

ComScore Admits Errors in its Yahoo Data for June

16y Jack Marshall

ComScore Admits Errors in its Yahoo Data for June

Yahoo's dips in page views and user duration aren't as large as comScore previously reported. Read More...

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