Google Seeing Windfall From Large Advertisers
Media

Google Seeing Windfall From Large Advertisers

16y Zachary Rodgers

Google Seeing Windfall From Large Advertisers

On Q4 earnings call, Google executives cite rising display ad spend by major brands. Read More...

View article
NYTimes.com's Pay Wall to Provide Gauge for Non-Financial Newspapers
Media

NYTimes.com's Pay Wall to Provide Gauge for Non-Financial Newspapers

16y Christopher Heine

NYTimes.com's Pay Wall to Provide Gauge for Non-Fi...

If successful, tactic may spawn copycat sites and premium ad rates. Read More...

View article
Majority of Mobile Ads in U.K. Served to Apple Devices
Marketing

Majority of Mobile Ads in U.K. Served to Apple Devices

16y Jack Marshall

Majority of Mobile Ads in U.K. Served to Apple Dev...

Apple's iPhone and iPod Touch devices now account for over 70 percent of AdMob's mobile ad requests in the U.K., but only around 36 percent of ads are...

View article
Hidden Valley Sponsors Food-Themed NBC Digital Series
Media

Hidden Valley Sponsors Food-Themed NBC Digital Series

16y Fred Aun

Hidden Valley Sponsors Food-Themed NBC Digital Ser...

"Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Read More...

View article
Six Firms Respond to Self-Regulatory RFP for Behavioral Ads
Media

Six Firms Respond to Self-Regulatory RFP for Behavioral Ads

16y Kate Kaye

Six Firms Respond to Self-Regulatory RFP for Behav...

Six companies have submitted proposals for third party systems to monitor for compliance with self-regulatory principles established in July by a coal...

View article
Atari Unleashes Big Social Media Push for 'Star Trek Online'
Media

Atari Unleashes Big Social Media Push for 'Star Trek Online'

16y Christopher Heine

Atari Unleashes Big Social Media Push for 'Star Tr...

Twitter, Facebook, and Mexican restaurant chain part of the mix. Read More...

View article
Something Old and Something New for Digital Marketers
Media

Something Old and Something New for Digital Marketers

16y Tessa Wegert

Something Old and Something New for Digital Market...

Old strategies in local and video advertising might prove more effective this time around. Read More...

View article
It Takes a Village
Analytics

It Takes a Village

16y Jim Sterne

It Takes a Village

What talents are needed to get a company to shift from gut driven to data driven in digital marketing? Read More...

View article
2010: Social Media Removes the Dam of Gutenberg-Google
Marketing

2010: Social Media Removes the Dam of Gutenberg-Google

16y Aaron Kahlow

2010: Social Media Removes the Dam of Gutenberg-Go...

The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Read More...

View article
Mediabrands Creates Catch-All 'Ventures' Unit
Media

Mediabrands Creates Catch-All 'Ventures' Unit

16y Zachary Rodgers

Mediabrands Creates Catch-All 'Ventures' Unit

Division will house digital specialists Reprise, Cadreon, and Ansible, among other holdings. Read More...

View article
Ad Groups Warn of FTC Power Threat
Media

Ad Groups Warn of FTC Power Threat

16y Kate Kaye

Ad Groups Warn of FTC Power Threat

Ad trade groups including the Interactive Advertising Bureau sent a reminder letter to lawmakers stating concerns about possible new Federal Trade Com...

View article
Opera Buys AdMarvel in Latest Mobile Acquisition
Media

Opera Buys AdMarvel in Latest Mobile Acquisition

16y Douglas Quenqua

Opera Buys AdMarvel in Latest Mobile Acquisition

The mobile ad network acquisition spree continued apace today. Read More...

View article
YouTube to Stream Live Ad-Supported IPL Cricket Matches
Marketing

YouTube to Stream Live Ad-Supported IPL Cricket Matches

16y Jack Marshall

YouTube to Stream Live Ad-Supported IPL Cricket Ma...

YouTube will stream live, ad-supported coverage of the all 2010 Indian Premier League cricket matches everywhere but the U.S., promising near-global r...

View article
'Jersey Shore' Builds Momentum with Social Apps
Social

'Jersey Shore' Builds Momentum with Social Apps

16y Lisa Lacy

'Jersey Shore' Builds Momentum with Social Apps

Twitter and iPhone integrations support the MTV reality show's surging popularity. Read More...

View article
John Greco Out as CEO at Direct Marketing Association
Media

John Greco Out as CEO at Direct Marketing Association

16y Zachary Rodgers

John Greco Out as CEO at Direct Marketing Associat...

Exit follows a tumultuous year that included accusations of mismanagement. Read More...

View article
How Are You Saying 'Thank You' to Your Customers and Audience?
Social

How Are You Saying 'Thank You' to Your Customers and Audience?

16y Liana Evans

How Are You Saying 'Thank You' to Your Customers a...

Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Read More...

View article
Rationality in Online Display Advertising
Data insights

Rationality in Online Display Advertising

16y George John

Rationality in Online Display Advertising

Media teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Read M...

View article
E-mail Marketing Trends You Cannot Ignore in 2010
Email

E-mail Marketing Trends You Cannot Ignore in 2010

16y Stephanie Miller

E-mail Marketing Trends You Cannot Ignore in 2010

A proliferation of devices and fatigue of the 'almost engaged' subscriber are two factors that will affect B2B marketers in the coming year. First in ...

View article
Ask's Dictionary.com Gets Cheered Up
Media

Ask's Dictionary.com Gets Cheered Up

16y Kate Kaye

Ask's Dictionary.com Gets Cheered Up

Ask.com-owned Dictionary.com and Thesaurus.com are extra clean today Read More...

View article
Microsoft Responds to EU by Limiting Search Data Retention
Marketing

Microsoft Responds to EU by Limiting Search Data Retention

16y Jack Marshall

Microsoft Responds to EU by Limiting Search Data R...

Google still stores users' IP addresses for up to nine months, while Yahoo anonymizes search and other data after three months. Read More...

View article
CPM Increase May Follow MySpace Getting 'Connected' on Facebook
Media

CPM Increase May Follow MySpace Getting 'Connected' on Facebook

16y Christopher Heine

CPM Increase May Follow MySpace Getting 'Connected...

Move signals MySpace's nearly complete shift from social to entertainment. Read More...

View article
Massachusetts Senate Election Could Inspire a More Digital GOP
Marketing

Massachusetts Senate Election Could Inspire a More Digital GOP

16y Kate Kaye

Massachusetts Senate Election Could Inspire a More...

Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Read More...

View article
Report: Retailers Spent Heavily on Search in Q4
Media

Report: Retailers Spent Heavily on Search in Q4

16y Zachary Rodgers

Report: Retailers Spent Heavily on Search in Q4

Retail search spend was up 17 percent year over year, but consumers clicked less and spent less after the click. Read More...

View article
Jivox Brings Interactivity to Video Ads
Media

Jivox Brings Interactivity to Video Ads

16y Douglas Quenqua

Jivox Brings Interactivity to Video Ads

New features for small and local advertisers. Read More...

View article
Social Campaign Management: At Long Last
Marketing

Social Campaign Management: At Long Last

16y Gary Stein

Social Campaign Management: At Long Last

A new tool is finally here for businesses that want to communicate through social media and be able to filter it: social CRM. Read More...

View article
What if People Don't Know What to Do With Your E-mails?
Email

What if People Don't Know What to Do With Your E-mails?

16y Jeanniey Mullen

What if People Don't Know What to Do With Your E-m...

It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start. Read More...

View article
Introducing a New Breed of Affiliate Marketers
Conference Coverage

Introducing a New Breed of Affiliate Marketers

16y Dixon Jones

Introducing a New Breed of Affiliate Marketers

Affiliate marketers are looking to step up their game in the coming year. Here's how. Read More...

View article
1 613 614 615 616 617 1,702