Google Seeing Windfall From Large Advertisers
Media

Google Seeing Windfall From Large Advertisers

17y Zachary Rodgers

Google Seeing Windfall From Large Advertisers

On Q4 earnings call, Google executives cite rising display ad spend by major brands. Read More...

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NYTimes.com's Pay Wall to Provide Gauge for Non-Financial Newspapers
Media

NYTimes.com's Pay Wall to Provide Gauge for Non-Financial Newspapers

17y Christopher Heine

NYTimes.com's Pay Wall to Provide Gauge for Non-Fi...

If successful, tactic may spawn copycat sites and premium ad rates. Read More...

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Majority of Mobile Ads in U.K. Served to Apple Devices
Marketing

Majority of Mobile Ads in U.K. Served to Apple Devices

17y Jack Marshall

Majority of Mobile Ads in U.K. Served to Apple Dev...

Apple's iPhone and iPod Touch devices now account for over 70 percent of AdMob's mobile ad requests in the U.K., but only around 36 percent of ads are...

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Hidden Valley Sponsors Food-Themed NBC Digital Series
Media

Hidden Valley Sponsors Food-Themed NBC Digital Series

17y Fred Aun

Hidden Valley Sponsors Food-Themed NBC Digital Ser...

"Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Read More...

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Six Firms Respond to Self-Regulatory RFP for Behavioral Ads
Media

Six Firms Respond to Self-Regulatory RFP for Behavioral Ads

17y Kate Kaye

Six Firms Respond to Self-Regulatory RFP for Behav...

Six companies have submitted proposals for third party systems to monitor for compliance with self-regulatory principles established in July by a coal...

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Atari Unleashes Big Social Media Push for 'Star Trek Online'
Media

Atari Unleashes Big Social Media Push for 'Star Trek Online'

17y Christopher Heine

Atari Unleashes Big Social Media Push for 'Star Tr...

Twitter, Facebook, and Mexican restaurant chain part of the mix. Read More...

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Something Old and Something New for Digital Marketers
Media

Something Old and Something New for Digital Marketers

17y Tessa Wegert

Something Old and Something New for Digital Market...

Old strategies in local and video advertising might prove more effective this time around. Read More...

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It Takes a Village
Analytics

It Takes a Village

17y Jim Sterne

It Takes a Village

What talents are needed to get a company to shift from gut driven to data driven in digital marketing? Read More...

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2010: Social Media Removes the Dam of Gutenberg-Google
Marketing

2010: Social Media Removes the Dam of Gutenberg-Google

17y Aaron Kahlow

2010: Social Media Removes the Dam of Gutenberg-Go...

The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer. Read More...

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Mediabrands Creates Catch-All 'Ventures' Unit
Media

Mediabrands Creates Catch-All 'Ventures' Unit

17y Zachary Rodgers

Mediabrands Creates Catch-All 'Ventures' Unit

Division will house digital specialists Reprise, Cadreon, and Ansible, among other holdings. Read More...

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Ad Groups Warn of FTC Power Threat
Media

Ad Groups Warn of FTC Power Threat

17y Kate Kaye

Ad Groups Warn of FTC Power Threat

Ad trade groups including the Interactive Advertising Bureau sent a reminder letter to lawmakers stating concerns about possible new Federal Trade Com...

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Opera Buys AdMarvel in Latest Mobile Acquisition
Media

Opera Buys AdMarvel in Latest Mobile Acquisition

17y Douglas Quenqua

Opera Buys AdMarvel in Latest Mobile Acquisition

The mobile ad network acquisition spree continued apace today. Read More...

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YouTube to Stream Live Ad-Supported IPL Cricket Matches
Marketing

YouTube to Stream Live Ad-Supported IPL Cricket Matches

17y Jack Marshall

YouTube to Stream Live Ad-Supported IPL Cricket Ma...

YouTube will stream live, ad-supported coverage of the all 2010 Indian Premier League cricket matches everywhere but the U.S., promising near-global r...

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'Jersey Shore' Builds Momentum with Social Apps
Social

'Jersey Shore' Builds Momentum with Social Apps

17y Lisa Lacy

'Jersey Shore' Builds Momentum with Social Apps

Twitter and iPhone integrations support the MTV reality show's surging popularity. Read More...

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John Greco Out as CEO at Direct Marketing Association
Media

John Greco Out as CEO at Direct Marketing Association

17y Zachary Rodgers

John Greco Out as CEO at Direct Marketing Associat...

Exit follows a tumultuous year that included accusations of mismanagement. Read More...

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How Are You Saying 'Thank You' to Your Customers and Audience?
Social

How Are You Saying 'Thank You' to Your Customers and Audience?

17y Liana Evans

How Are You Saying 'Thank You' to Your Customers a...

Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Read More...

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Rationality in Online Display Advertising
Data insights

Rationality in Online Display Advertising

17y George John

Rationality in Online Display Advertising

Media teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Read M...

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E-mail Marketing Trends You Cannot Ignore in 2010
Email

E-mail Marketing Trends You Cannot Ignore in 2010

17y Stephanie Miller

E-mail Marketing Trends You Cannot Ignore in 2010

A proliferation of devices and fatigue of the 'almost engaged' subscriber are two factors that will affect B2B marketers in the coming year. First in ...

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Ask's Dictionary.com Gets Cheered Up
Media

Ask's Dictionary.com Gets Cheered Up

17y Kate Kaye

Ask's Dictionary.com Gets Cheered Up

Ask.com-owned Dictionary.com and Thesaurus.com are extra clean today Read More...

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Microsoft Responds to EU by Limiting Search Data Retention
Marketing

Microsoft Responds to EU by Limiting Search Data Retention

17y Jack Marshall

Microsoft Responds to EU by Limiting Search Data R...

Google still stores users' IP addresses for up to nine months, while Yahoo anonymizes search and other data after three months. Read More...

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CPM Increase May Follow MySpace Getting 'Connected' on Facebook
Media

CPM Increase May Follow MySpace Getting 'Connected' on Facebook

17y Christopher Heine

CPM Increase May Follow MySpace Getting 'Connected...

Move signals MySpace's nearly complete shift from social to entertainment. Read More...

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Massachusetts Senate Election Could Inspire a More Digital GOP
Marketing

Massachusetts Senate Election Could Inspire a More Digital GOP

17y Kate Kaye

Massachusetts Senate Election Could Inspire a More...

Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video. Read More...

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Report: Retailers Spent Heavily on Search in Q4
Media

Report: Retailers Spent Heavily on Search in Q4

17y Zachary Rodgers

Report: Retailers Spent Heavily on Search in Q4

Retail search spend was up 17 percent year over year, but consumers clicked less and spent less after the click. Read More...

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Jivox Brings Interactivity to Video Ads
Media

Jivox Brings Interactivity to Video Ads

17y Douglas Quenqua

Jivox Brings Interactivity to Video Ads

New features for small and local advertisers. Read More...

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Social Campaign Management: At Long Last
Marketing

Social Campaign Management: At Long Last

17y Gary Stein

Social Campaign Management: At Long Last

A new tool is finally here for businesses that want to communicate through social media and be able to filter it: social CRM. Read More...

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What if People Don't Know What to Do With Your E-mails?
Email

What if People Don't Know What to Do With Your E-mails?

17y Jeanniey Mullen

What if People Don't Know What to Do With Your E-m...

It's time to focus on ensuring you have a strong consumer convenience connection. Here are three ways to start. Read More...

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Introducing a New Breed of Affiliate Marketers
Conference Coverage

Introducing a New Breed of Affiliate Marketers

17y Dixon Jones

Introducing a New Breed of Affiliate Marketers

Affiliate marketers are looking to step up their game in the coming year. Here's how. Read More...

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