As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View articleA new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Read More...
View articleNew Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...
View articleAmazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who en...
View articleWhat would we do without social media? Read More
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleHere we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...
View articleDating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleIn 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...
View articleThis past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...
View articleEvery year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...
View articleProgrammatic is a game-changing technology in the advertising industry. Read More...
View articleIt’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...
View articleData. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...
View articleThe holiday gift guide is mostly a loaded term in the retail world, with equal parts excitement and exhaustion, but these five retailers found success...
View articleIdeas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the bes...
View articleTargeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to cre...
View articleIf your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...
View articleIt has been a very busy year for Instagram. Read More...
View articleThe fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...
View articleTwitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...
View articleAs an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...
View articleAs the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...
View articleSure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...
View articleSince cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost...
View articleAccording to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...
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