Adobe: Making Flash Search Engine-Friendly
Search

Adobe: Making Flash Search Engine-Friendly

17y Julie Batten

Adobe: Making Flash Search Engine-Friendly

The multimedia software developer shares best practices on preparing Flash pages for search engine optimization. Read More...

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Bridging the Gap Between Online and Offline
Marketing

Bridging the Gap Between Online and Offline

17y Sean Carton

Bridging the Gap Between Online and Offline

The newest marketing technologies have come a long way from the :CueCat and DigiScent. Read More...

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Mzinga Layoffs Hit the Social Grapevine
Media

Mzinga Layoffs Hit the Social Grapevine

17y Anna Maria Virzi

Mzinga Layoffs Hit the Social Grapevine

Tweeple are a twitter over layoffs at social media software vendor Mzinga this month. A bostonglobe.com column, " Social downsizing ," published Sunda...

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Twitter Plans More Disclosure of Paid Relationships
Media

Twitter Plans More Disclosure of Paid Relationships

17y Zachary Rodgers

Twitter Plans More Disclosure of Paid Relationship...

Co-founder Biz Stone says Twitter will label outbound links on its homepage when ad-related revenue is involved. Read More...

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Online Newspaper Ad Spending Down 8 Percent in Q4 2008
Media

Online Newspaper Ad Spending Down 8 Percent in Q4 2008

17y Kate Kaye

Online Newspaper Ad Spending Down 8 Percent in Q4 ...

Digital newspaper ad revenues continued to fall in the fourth quarter of 2008, and at an increasingly rapid pace. Read More...

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AT&T Sponsors "March Tweetness" Program on Twitter
Media

AT&T Sponsors "March Tweetness" Program on Twitter

17y Fred Aun

AT&T Sponsors "March Tweetness" Program on Twitter

Federated Media and Twitter create a site that aggregates tweets about the NCAA Basketball Tournament. Read More...

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Web Giants Mull Response to Behavioral Privacy Concerns
Marketing

Web Giants Mull Response to Behavioral Privacy Concerns

17y Jack Marshall

Web Giants Mull Response to Behavioral Privacy Con...

Google and AOL are considering a request from Open Rights Group to prevent Phorm from tracking user interactions on their Web sites. Read More...

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Execs & Accounts: Platform-A, Digitas, T3
Media

Execs & Accounts: Platform-A, Digitas, T3

17y Enid Burns

Execs & Accounts: Platform-A, Digitas, T3

Platform-A increases regional sales focus; Digitas hires creative SVP, wins Kaiser business; T3 promotes Bryan Nouguchi. Read More...

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Search Gets Holistic
Marketing

Search Gets Holistic

17y Rebecca Lieb

Search Gets Holistic

Search marketers are on new mission: destroy the silos. Read More

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Your Search Campaign Needs Two Brains
Paid Search

Your Search Campaign Needs Two Brains

17y Kevin Lee

Your Search Campaign Needs Two Brains

Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Read More...

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The Value of Content Marketing
Analytics

The Value of Content Marketing

17y Bryan Eisenberg

The Value of Content Marketing

Best practices for using online content marketing to improve conversations with and among your customers. Read More...

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Google Invests in 'In-Photo' Ad Firm Pixazza
Media

Google Invests in 'In-Photo' Ad Firm Pixazza

17y Zachary Rodgers

Google Invests in 'In-Photo' Ad Firm Pixazza

Photo-based ad network Pixazza has secured backing from Google as part of a $5.75 funding round involving several investors, CNET and others reported ...

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Free Online Political Ad Event in D.C. April 10
Media

Free Online Political Ad Event in D.C. April 10

17y Kate Kaye

Free Online Political Ad Event in D.C. April 10

Just a reminder that the Interactive Advertising Bureau is hosting an event on online political advertising April 10 in Washington, D.C Read More...

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ClickZ Readers: Get in with Online Political Insiders!
Media

ClickZ Readers: Get in with Online Political Insiders!

17y Kate Kaye

ClickZ Readers: Get in with Online Political Insid...

Our friends at Personal Democracy Forum (the folks who have been covering the convergence of politics and technology for years, and brought us TechPre...

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Google Lays Off 200 in Sales and Marketing
Media

Google Lays Off 200 in Sales and Marketing

17y Zachary Rodgers

Google Lays Off 200 in Sales and Marketing

Cites inefficiencies and overlapping sales efforts created by rapid growth. Read More...

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Firm Increases Search Leads by Chasing Storms
Media

Firm Increases Search Leads by Chasing Storms

17y Douglas Quenqua

Firm Increases Search Leads by Chasing Storms

Company with services strongly linked to severe weather benefits by targeting ads to regions hit hard by storms. Read More...

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Execs & Accounts: DiMassimo Goldstein, Pureology, HipCricket
Media

Execs & Accounts: DiMassimo Goldstein, Pureology, HipCricket

17y Enid Burns

Execs & Accounts: DiMassimo Goldstein, Pureolo...

DiMassimo Goldstein launches campaign for J.H. Cohn; Elevate Studios builds site for Pureology; HipCricket hires mobile marketing vet. Read More...

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When All Search Is Local
Local

When All Search Is Local

17y Mary Bowling

When All Search Is Local

How to use Google and Yahoo to your advantage locally. Read More

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The Future of Media Buying: The Twitter Edition
Media

The Future of Media Buying: The Twitter Edition

17y Tessa Wegert

The Future of Media Buying: The Twitter Edition

Will product placements meet social media? Read More...

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Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?
Email

Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

17y Bill McCloskey

Is Your E-Mail Getting Delivered on Prime or Subpr...

When evaluating an e-mail service provider, be sure to ask what neighborhood you'll be placed in. One bad apple could spoil the whole barrel. Read Mor...

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Code for 'Tell Me More'
Marketing

Code for 'Tell Me More'

17y Adam Cahill

Code for 'Tell Me More'

Quick response code instantly makes every piece of media an interactive one. Read More...

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Carat Predicts Dip in U.K. Online Ad Spend, But No Contraction
Media

Carat Predicts Dip in U.K. Online Ad Spend, But No Contraction

17y Jack Marshall

Carat Predicts Dip in U.K. Online Ad Spend, But No...

Aegis-owned media buying firm, Carat, has predicted that global ad spend will fall by 5.8 percent in 2009, with investment contracting in every major ...

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Video Watch: Super Bowl Ad Propels Hulu Past Microsoft
Media

Video Watch: Super Bowl Ad Propels Hulu Past Microsoft

17y Zachary Rodgers

Video Watch: Super Bowl Ad Propels Hulu Past Micro...

We knew last week that Hulu's Super Bowl ad and its subsequent TV spots drove a surge of new users and viewing activity to the site Read More...

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Facebook Aims for Privacy Edge with New Public Policy Hire
Media

Facebook Aims for Privacy Edge with New Public Policy Hire

17y Kate Kaye

Facebook Aims for Privacy Edge with New Public Pol...

Facebook's new D.C. representative, former ACLU lawyer Timothy Sparapani, recently has been working with privacy advocates on online advertising issue...

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Travel Ad Network Nabs Tribune Vet to Lead Sales
Media

Travel Ad Network Nabs Tribune Vet to Lead Sales

17y Kate Kaye

Travel Ad Network Nabs Tribune Vet to Lead Sales

Travel Ad Network's new chief revenue officer, former Tribune Interactive sales exec Dana Hayes, aims to expand sales efforts outside the travel adver...

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Federated Media Expects Long Relationship with Twitter
Media

Federated Media Expects Long Relationship with Twitter

17y Kate Kaye

Federated Media Expects Long Relationship with Twi...

Social media and ad firm Federated Media hopes an experimental project branded by Microsoft leads to a long partnership with Twitter. Read More...

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Dapper Pushes Dynamic Retargeted Ads
Media

Dapper Pushes Dynamic Retargeted Ads

17y Enid Burns

Dapper Pushes Dynamic Retargeted Ads

Ad network takes retargeting a step further by offering it in conjunction with dynamic ad creative. Read More...

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