In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Read More...
View articleWhy this new entrant in the video game console business matters to brand marketers. Read More...
View articleAOL privacy vet Charles Curran has started work as executive director and general counsel of the Network Advertising Initiative, replacing the organiz...
View articleNearly 18 hours after a deadly earthquake struck L'Aquila in Italy, a Google search for "L'Aquila" displayed sponsored links for four travel sites pro...
View articleDo you know of a digital marketing tool or service that deserves an excellence award? The deadline to submit an entry to the ClickZ Marketing Excellen...
View articleConservatives won the Web effort in California's intense fight over same-sex marriage, and voter-file data matching was just part of the strategy. Rea...
View articleSpotify gets a Brown sound in U.K.; AOL launches targeted text links, moves Platform-A into Spain. Read More...
View articleA reference guide to optimizing your Web pages for search engines. Read More...
View articleOne in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Read More...
View articleTwitter's response to the salivating rumors that it's in talks with Google was similar to my own: Well, duh Read More...
View articleA little side-note gleaned in my reporting on Scott Murphy's New York Congressional campaign employing the rarely-used "Google Surge" or "Network Blas...
View articleVirtual army post augments "Strength Like No Other" campaign. Read More...
View articleAcquires Parentzone.com, Zeeks.com, and namesake site. Read More...
View articleNeo@Ogilvy creates a global director position for search marketing; Red Bricks Media sets up shop in LA; and Fuel Industries flexes its creative muscl...
View articleFrom an automaker to a dog food producer, brands market to consumers living in a fear economy. Read More...
View articleCase study: Don't send your customers on a wild goose chase. In this economy, you can't afford to be stupid. Read More...
View articleEach vertical directory has its own business model and way of charging you for a listing, profile page, or participation. A look at five pricing model...
View articleWhat today's university professors need to teach tomorrow's media executives. Read More...
View articleA larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web. Read More...
View articleThe E.U.'s consumer affairs commissioner invited industry to produce a framework through which consumer rights are protected, and hinted further E.U. ...
View articleMobile platform Ringleader Digital will focus on technology offerings to support mobile trafficking and measurement. Read More...
View articleSapient is named interactive agency of record for KeyCorps; Barker/DZP brings in a new user experience guy; Dapper names Yandex CEO to board. Read Mor...
View articleWhy is tweeting more important than optimizing for search engines, segmenting your e-mail campaigns, and more? Read More...
View articleNew wikis offer advertisers an opportunity to connect with a highly engaged audience of Internet users. Who needs Wikipedia? Read More...
View articleExamples of trigger-based e-mail programs and the benefits they deliver for clients. Read More...
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