The Newspaper Association of America at its annual conference this week promoted search engine marketing as a potential revenue stream for its member ...
View articleAgency sent letters to 14 pharma companies, warning them more disclosure is needed in search ads. Read More...
View articleBehavioral ad targeting company Phorm addressed concerns surrounding the privacy implications of its technology at a "town hall" event it hosted in Lo...
View articlePublishers are uploading more videos and garnering more viewing activity, says video platform Brightcove. Read More...
View articlePublicis works on a pro bono assignment; Denver-based Cactus hires two; Platform-A promotes one. Read More...
View articleIf social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Read More...
View articleProblem is, advertisers and publishers feel very differently about who owns data collected from an ad campaign. Can they call a truce? Read More...
View articleWhy local search marketers should try spending more time, money, and effort on Yahoo again. Read More...
View articleOne of Google's top female execs, Sukhinder Singh Cassidy led Asia-Pacific and Latin American operations. Read More...
View articleMark Ellis is promoted to EVP of sales as Tim Armstrong begins a 100-day evaluation of the company. Read More...
View articleUse of behavioral targeting rose 16 percent in 2008 in Europe, according to a new Forrester Research report. Read More...
View articleHanding off ad trafficking and reporting helps agencies scale appropriately as campaign launches come and go. Read More...
View articleEuro RSCG Discovery names a new SVP of sales; Dell's social media strategist goes to Blog Council; GSI Interactive acquires a Bay Area integrated mark...
View articleWhy social media, organic search, and paid search campaigns must be integrated. Read More...
View articleHow to tell if your ISP throttled your e-mail delivery and how to prevent that from happening again. Read More...
View articleGoogle jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...
View articleFree and low-cost tools for assessing the quality of backlinks. Read More...
View articleSpeaking at the Newspaper Association of America convention today, Eric Schmidt went out of his way to make nice with newspapers -- even as those same...
View articleIf you're a merchant with a large affiliate program, you've certainly given plenty of thought to whether referral partners should be permitted to buy ...
View articleThe political search panel at the recent Search Engine Strategies show in NYC got great reviews, and afterwards I got the chance to interview one of m...
View articlePublicis Groupe is continuing its global expansion with the acquisition of Swiss digital agency, Nemos Read More...
View articleProposed metric measures reach and frequency of an online video ad, replacing household views with unique views. Read More...
View articleUnder measure introduced by two U.S. Senators, unsolicited mobile text messages would be treated as unsolicited phone calls under the Do-Not-Call regi...
View articleGoogle's ad management giant throws its weight behind Adgregate Markets' ShopAds e-commerce unit. Read More...
View articleThe IAB Europe opposes an amendment that would alter an EU directive regarding the use of cookies in Europe. Read More...
View articleHBOLabs catches a Break; Kimberly-Clark selects Organic as digital AOR; Quantcast expands marketing team. Read More...
View articleFive tips for developing an effective brand content experience. Read More...
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