The popularity of Apple iPhone applications has brand marketers asking whether they should offer one too. Three factors to consider before taking the ...
View articleSite sponsored by AT&T violated college sports association's trademark and copyright. Read More...
View articleFormer AOL chief will oversee MySpace and News Corp.'s joint venture with NBC Universal on Hulu. Read More...
View articleThe below display unit for Rolex is a lovely hybrid of online and magazine advertising -- specifically, fashion magazine advertising. The ad was creat...
View articleYesterday's closely watched special congressional election in New York's 20th District prompted Democrat Scott Murphy's campaign to use a rarely emplo...
View articleService is latest effort to leverage Twitter for ad purposes. Read More...
View articleThe shutdown of McColo Corp. last year reduced spam by about 75 percent, but Postini says it's coming back. Read More...
View articleDigital creative Lars Bastholm is lured by promise of a world without siloes. Read More...
View articleAKQA hires for operations and creative teams; Facebook's CFO is on his way out; Dentsu gets Legg. Read More...
View articleTips for establishing professional visibility on the social Web and differentiating yourself from competitors. Read More...
View articleBehavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Read More...
View articleDesign changes are credited with scoring double-digit click-through rates. Read More...
View articleWays to find out whether engines see the same site you do. Read More...
View articleA baby step toward top-shelf programming. Read More...
View articleThe E.U. will host two events in Brussels this week to discuss the potential privacy implications of online data collection for advertising on Europea...
View articleTermination comes as part of a routine review of product effectiveness. Read More...
View articleStarcom overhauls its research and analytics group; Isobar promotes two; Microsoft hires a new search scientist; Jon Miller could be headed to Fox. Re...
View articleThree predictions for social media marketing in the coming year. Read More...
View articleThe dividing line between online video and traditional TV gets increasingly blurred. Read More...
View articleTips and best practices for integrating all the elements of search, social, online media, and Web site technology. Read More...
View articleGrowth in online ad spending continues to slow as the industry weathers the economic downturn and settles into maturity. Read More...
View articleLike piranhas that sense blood, Mzinga's rivals and others are circling the wounded social network software vendor that laid off 40 earlier this month...
View articleISP-level behavioral targeting firm Phorm is launching a trial with Korea's largest ISP, Korea Telecom, which could result in full deployment of the a...
View articleBending to the will of advertisers, Google's video site will take a cue from Hulu and go for a more TV-like experience. But content freshness remains ...
View articleThe Crispin Porter + Bogusky campaign for "I'm a PC" takes on pricier Apple computers. Read More...
View articleTwentysix appoints creative director; Independent Digital taps AudienceScience; WebCertain acquires translation specialist firm. Read More...
View articleWant to identify influencers on your e-mail marketing list? Check out this real-life example. Read More...
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