Magna names lead global forecaster; MRM mourns the loss of EVP Jon Schneider; the Center for Oral History and West Point create site to depict militar...
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View articleAdvertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? ...
View articleWhen considering an advergame, these points may help you change the general consumer perception of branded games. Read More...
View articleThe new head of new media for the Republican National Committee knows Web video Read More...
View article"When a company is filled with engineers, it turns to engineering to solve problems Read More...
View articleIn hiring Elisa Steele, former marketing exec at enterprise application firm NetApp, Yahoo may be signaling a shift toward recruiting from outside the...
View articleNetwork joins growing number of display media sellers that assemble ad creative on the fly. Read More...
View articleIndividual markets like Russia, Poland, and Latvia are at varying levels of maturity, but some think they must work together to mirror Western Europea...
View articleBBH hires director of brand dialogue; Zaaz redesigns a Web site for Morgans Hotel Group; iPerceptions hires a former business development executive fr...
View articleWhen a consumer chooses to view an ad, she is by default engaged in the view. Read More...
View articleKeyword-driven marketing is very much about getting inside consumers' heads. Read More...
View articleE-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips. Read More...
View articleDid you spot that enormous swath of blue and green on the New York Times homepage today? Did you wonder for a minute if it might be part of the new te...
View articleSpiral Frog, one of the early entrees in the ad-supported music area, has ceased operations Read More...
View articleMembership in TuDiabetes is nearing 8,000 and growing almost 15 percent a month. Read More...
View articleRadar magazine was shut down last year. Now an online version is investing in exclusive celebrity coverage, and linking ad packages to that coverage. ...
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