How to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Read Mor...
View articleA growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population. Read More...
View articleBy summer, the TV and online video ad firm expects to sell its year-old local search unit and launch a video ad buying platform. Read More...
View articleAssociated Content has been criticized for helping to fuel poor-quality Web content, but is it rewriting history, too? Since Tim Armstrong, once toute...
View articleThe company also said it plans to build a unit for selling digital advertising on its own properties and partner properties including Yahoo. Read More...
View articleFor the past few months, Citibank has featured ads from companies including Sony and Drugstore.com directly within line items of secure online credit ...
View articleA Nielsen Company report finds all advertising categories except Hispanic cable TV and cable TV suffered declines in spending last year. Read More...
View articleIntuit is giving away cash and trips in an effort to drive mentions of its tax software on social platforms. Read More...
View articleTwo hires at Phorm, Double Fusion promotes Korin, XL rockets to London Read More...
View articleThe popularity of Facebook, Twitter, and other social networks forces e-mail marketers to Read More...
View articleGenerating leads is one thing. Tracking leads that come in through your Web site or online marketing activities is vital if you're going to convert th...
View articleYou can't create an all-Flash site and expect the same results that you could get from a pure HTML Web site. Read More...
View articleThe bill's Senate sponsor said the bill will be discussed in coming months before the legislature reconvenes for its 2010 session in January. Read Mor...
View articleArmstrong's departure comes as the search giant suspends its print and broadcast advertising ambitions, which he had advocated and shepherded. Read Mo...
View articleIn the wake of its Super Bowl spot Hulu lays claim to the number two traffic ranking among video sites, according to one measure. Read More...
View articleAdvertiser once again sponsors Yahoo's tournament brackets, a bargain compared to the TV placements associated with official sponsorship. Read More...
View articleThe Jerusalem Post gave its online readers a gift for the Jewish holiday of Purim: no ads. Read More...
View articleEvolution Bureau hires Rebecca Reid as an account director, Audience Science expands its client services team, and Collective Media creates a team to ...
View articleA precedent-setting level of transparency, choice and control to ad targeting. Read More...
View articleFour options for collecting conversion data to help optimize paid search campaigns. Read More...
View articleSears Canada's Simon Rodrigue describes how to build a successful e-commerce team. Read More...
View articleIf you run in digital ad circles, you probably brushed up against Tide's charity contest last night Read More...
View articleA number of news reports from yesterday's Parliamentary event on behavioral advertising appear to have missed the crux of the debate, and have, in my ...
View articleAt a House of Commons roundtable event yesterday, MPs, Lords, experts, and privacy advocates met to discuss the privacy implications concerning ISP-le...
View articleInterContinental Hotels develops new destination where frequent travelers and guests can rub virtual elbows and get their questions answered. Read Mor...
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