Mobile In-Game Ad Network Secures New Funding
Media

Mobile In-Game Ad Network Secures New Funding

17y Enid Burns

Mobile In-Game Ad Network Secures New Funding

Greystripe aims to bring mobile advertising closer to the Web and has $5.5 million in funding to continue working toward that goal. Read More...

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Execs & Accounts: R/GA, VideoEgg, Buddy Media
Media

Execs & Accounts: R/GA, VideoEgg, Buddy Media

17y Enid Burns

Execs & Accounts: R/GA, VideoEgg, Buddy Media

R/GA promotes Dave Edwards to group director of mobile; Tumri selects Digital Element for geotargeting; Pluris names Diane Lucero strategic relationsh...

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Tools for Local Search
Local

Tools for Local Search

17y Mary Bowling

Tools for Local Search

Two directory listing services and two Google tools provide an assist to local search marketers. Read More...

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Look Who's Tweeting
Media

Look Who's Tweeting

17y Tessa Wegert

Look Who's Tweeting

Lessons from brands and people leveraging Twitter: a Canadian lifestyle brand, British celebrity chef, a British entrepreneur, and a beauty brand. Rea...

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Six International E-Mail Marketing Challenges
Email

Six International E-Mail Marketing Challenges

17y Derek Harding

Six International E-Mail Marketing Challenges

Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Read More...

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Q&A: The Future of E-Mail Marketing
Email

Q&A: The Future of E-Mail Marketing

17y Jeanniey Mullen

Q&A: The Future of E-Mail Marketing

E-mail marketing ClickZ Experts columnist Jeanniey Mullen responds to questions from Webinar participants. Read More...

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Has the Search Ad Slump Arrived? It Depends How You Define Slump.
Media

Has the Search Ad Slump Arrived? It Depends How You Define Slump.

17y Zachary Rodgers

Has the Search Ad Slump Arrived? It Depends How Yo...

Google's unexpectedly great fourth quarter earnings may have been its last truly upbeat news for awhile, as indicators begin to pile up suggesting the...

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Google Finally Embraces Behavioral Targeting
Media

Google Finally Embraces Behavioral Targeting

17y Zachary Rodgers

Google Finally Embraces Behavioral Targeting

Beta test on YouTube and AdSense will for the first time create Google profiles based on individuals' prior Web activity. Read More...

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Paid Blogging Outlives the Fad Phase
Media

Paid Blogging Outlives the Fad Phase

17y Kate Kaye

Paid Blogging Outlives the Fad Phase

Services like PayPerPost appear to be going strong, as pay-to-blog offerings evolve to suit advertiser needs. Read More...

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Meg Whitman for Governor Campaign Teams with eBay Alum
Marketing

Meg Whitman for Governor Campaign Teams with eBay Alum

17y rumo

Meg Whitman for Governor Campaign Teams with eBay ...

Like Obama's presidential campaign, former eBay CEO Meg Whitman has gone straight to the source of social media development to build online community ...

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Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic
Media

Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic

17y Enid Burns

Execs & Accounts: Leo Burnett and Arc, BBDO, S...

Leo Burnett and Arc names Kevin Flatt as executive creative director of its digital practice; BBDO Atlanta hires Whitlock Dunbar as senior digital pro...

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The Corporate Face on Facebook
Marketing

The Corporate Face on Facebook

17y Robin Neifield

The Corporate Face on Facebook

Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience....

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Tips to Beat the Odds for Address-Book Addition
Email

Tips to Beat the Odds for Address-Book Addition

17y Stefan Pollard

Tips to Beat the Odds for Address-Book Addition

Only one in four e-mail recipients gives businesses permission to send marketing e-mail messages. Here's how to get in the winner's circle. Read More...

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SEO Tools: Link Analysis, Part 1
Search

SEO Tools: Link Analysis, Part 1

17y P.J. Fusco

SEO Tools: Link Analysis, Part 1

Free link-analysis tools from Google, Yahoo, and SEOmoz reveal some signals that Web pages send to search engines. First in a series. Read More...

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In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal
Media

In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal

17y Zachary Rodgers

In Odd Move, Local.com Nabs 14K Small Biz Clients ...

Here's an oddball local ad deal if ever there was one Read More...

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ClickZ at Politics Online Conference in D.C. in April
Media

ClickZ at Politics Online Conference in D.C. in April

17y Kate Kaye

ClickZ at Politics Online Conference in D.C. in Ap...

I'll be moderating a panel at this year's Politics Online Conference in D.C. on Tuesday, April 21 Read More...

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ESPN Brings Dynamic Ads to Live Sports Broadcasts
Media

ESPN Brings Dynamic Ads to Live Sports Broadcasts

17y Ken Liebeskind

ESPN Brings Dynamic Ads to Live Sports Broadcasts

ESPN360.com will carry ads in live streams of 124 college championship basketball games. Read More...

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Departure of RNC's Top Web Strategist Worries Conservatives
Marketing

Departure of RNC's Top Web Strategist Worries Conservatives

17y Elizabeth Gardner

Departure of RNC's Top Web Strategist Worries Cons...

Cyber Strategist Cyrus Krohn resigned last week, to the dismay of many in the party. Read More...

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OPA Hopes to Spur Greater Creativity with New Ad Units
Media

OPA Hopes to Spur Greater Creativity with New Ad Units

17y Douglas Quenqua

OPA Hopes to Spur Greater Creativity with New Ad U...

Publisher association to roll out larger ad units that include more interactive features. Read More...

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EVB Builds up Integrated Offerings, Spins out Digital Shop
Media

EVB Builds up Integrated Offerings, Spins out Digital Shop

17y Enid Burns

EVB Builds up Integrated Offerings, Spins out Digi...

San Francisco-based agency forms unit to focus on digital production. Read More...

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Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum
Media

Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum

17y Enid Burns

Execs & Accounts: OgilvyOne, Moosylvania, Mobi...

OgilvyOne names managing director; Moosylvania and hawkeye form alliance; Mike Navarre joins MEF. Read More...

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Keeping Tabs on the Interactive Advertising Bureau
Media

Keeping Tabs on the Interactive Advertising Bureau

17y Hollis Thomases

Keeping Tabs on the Interactive Advertising Bureau

What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...

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Five More Gaming Trends Marketers Need to Follow
Marketing

Five More Gaming Trends Marketers Need to Follow

17y Matt Story

Five More Gaming Trends Marketers Need to Follow

A look at unexpected ways for interactive marketers to make a play in digital video games. Read More...

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Distributing Online Video Content: A Global Approach
Media

Distributing Online Video Content: A Global Approach

17y Christine Beardsell

Distributing Online Video Content: A Global Approa...

A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...

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Top 10 Search Terms in 10 Categories, February 2009
Media

Top 10 Search Terms in 10 Categories, February 2009

17y rumo

Top 10 Search Terms in 10 Categories, February 200...

This month's top 10 search terms in 10 categories by search volume. Read More...

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Razorfish Cut Back on Site-Specific Buys in '08
Media

Razorfish Cut Back on Site-Specific Buys in '08

17y Zachary Rodgers

Razorfish Cut Back on Site-Specific Buys in '08

Also last year: Buys on portals also declined, and the big-five ad networks lost spending share to smaller players. Read More...

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Yahoo Sales Director Returns to His Roots in Electronics
Media

Yahoo Sales Director Returns to His Roots in Electronics

17y Fred Aun

Yahoo Sales Director Returns to His Roots in Elect...

John Schirmer heads to SupplyFrame, an ad-supported online electronics components information service. Read More...

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