Brands to Gain Voice as Facebook Merges Pages and Profiles
Media

Brands to Gain Voice as Facebook Merges Pages and Profiles

17y Zachary Rodgers

Brands to Gain Voice as Facebook Merges Pages and ...

Pages administrators will be able to broadcast messages straight into the activity stream. Read More...

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Google, NebuAd, and Others Support IAB U.K. Behavioral Guide
Marketing

Google, NebuAd, and Others Support IAB U.K. Behavioral Guide

17y Jack Marshall

Google, NebuAd, and Others Support IAB U.K. Behavi...

The IAB has also launched a consumer-facing site to educate consumers on how and why their data is being used. Read More...

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Girls' Retailer Builds Virtual World for Tweens
Media

Girls' Retailer Builds Virtual World for Tweens

17y Douglas Quenqua

Girls' Retailer Builds Virtual World for Tweens

Speciality retailer plans extensive tie-ins between its virtual world and more than 900 real-life stores. Read More...

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Execs & Accounts: Razorfish, Organic, Ringleader
Media

Execs & Accounts: Razorfish, Organic, Ringleader

17y Enid Burns

Execs & Accounts: Razorfish, Organic, Ringleader

Razorfish promotes William Flaiz; Organic hires three executives, Ringleader Digital partners with EyeWonder. Read More...

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If I'd Wanted to Talk to a Robot...
Social

If I'd Wanted to Talk to a Robot...

17y Dave Evans

If I'd Wanted to Talk to a Robot...

Using social spam will leave online marketers lost in space. Read More...

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Marketing in a Fundamentally Different World
Data insights

Marketing in a Fundamentally Different World

17y Brian Massey

Marketing in a Fundamentally Different World

A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Read More...

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The Inbox: New Business Incubator and Laboratory
Email

The Inbox: New Business Incubator and Laboratory

17y Karen Gedney

The Inbox: New Business Incubator and Laboratory

Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Read More...

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Robots Exclusion Confusion, Part 1
Search

Robots Exclusion Confusion, Part 1

17y Erik Dafforn

Robots Exclusion Confusion, Part 1

Clearing up misconceptions about the versatile robots.txt file. First in a two-part series. Read More...

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Yahoo's Bartz Makes the Call to Cut Ads in Some Regions
Media

Yahoo's Bartz Makes the Call to Cut Ads in Some Regions

17y Zachary Rodgers

Yahoo's Bartz Makes the Call to Cut Ads in Some Re...

Yahoo's freshman CEO recently made the call to reduce the number of ads the company displays to its Mail users in low-bandwidth regions Read More...

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CNBC Latest NBC Offering in Google's TV Lineup
Media

CNBC Latest NBC Offering in Google's TV Lineup

17y Kate Kaye

CNBC Latest NBC Offering in Google's TV Lineup

Ah...the beauty of digital vs Read More

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Microsoft Testing New Brand, Features for Live Search
Media

Microsoft Testing New Brand, Features for Live Search

17y Zachary Rodgers

Microsoft Testing New Brand, Features for Live Sea...

Microsoft is testing a new identity and interface for Windows Live Search that it hopes will accelerate its conquest of consumer search activity Read ...

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Ad-Funded Music Service Spotify Has Big Brands on Board
Marketing

Ad-Funded Music Service Spotify Has Big Brands on Board

17y Jack Marshall

Ad-Funded Music Service Spotify Has Big Brands on ...

Spotify has signed up a major advertisers including T-Mobile, XBox, Sony Pictures, and Universal, and announced its millionth user. Read More...

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Ad Operation Failures Dog Agencies, Crippling Client Campaigns
Media

Ad Operation Failures Dog Agencies, Crippling Client Campaigns

17y Zachary Rodgers

Ad Operation Failures Dog Agencies, Crippling Clie...

Only a minority of campaign impressions ever reach their intended audience, researchers say. Read More...

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Visa Uses Flickr, Live Video in Global 'Go' Campaign
Media

Visa Uses Flickr, Live Video in Global 'Go' Campaign

17y Fred Aun

Visa Uses Flickr, Live Video in Global 'Go' Campai...

Effort includes rich media ads with live video feeds of people in six cities. Read More...

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Execs & Accounts: Comcast Interactive, iCrossing, Appssavvy
Media

Execs & Accounts: Comcast Interactive, iCrossing, Appssavvy

17y Enid Burns

Execs & Accounts: Comcast Interactive, iCrossing, ...

Comcast Interactive Media hires IAB cofounder Scott Schiller; iCrossing lays off 20; Appsavvy recruits three sales execs. Read More...

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Innovating Our Way Out of the Downturn
Marketing

Innovating Our Way Out of the Downturn

17y Gary Stein

Innovating Our Way Out of the Downturn

Three innovations hold promise for online advertising's recovery. Read More...

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View-Through Conversions Are Not Conversions
Media

View-Through Conversions Are Not Conversions

17y Harry Gold

View-Through Conversions Are Not Conversions

A look at common tracking issues and how to address them. First in a two-part series. Read More...

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Battle Breaks out Over Online Video Content
Media

Battle Breaks out Over Online Video Content

17y Todd Krieger

Battle Breaks out Over Online Video Content

A race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settle...

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Standout Ads: Sleight of Hand Beats Grotesquery in Banner Creative
Media

Standout Ads: Sleight of Hand Beats Grotesquery in Banner Creative

17y Zachary Rodgers

Standout Ads: Sleight of Hand Beats Grotesquery in...

Wiggling insurance ads, flab-in-your-face diet pitches, and other ham-handed attempts to commandeer our attention online using banner ad space show no...

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Obama to Nominate Leibowitz to Head FTC
Media

Obama to Nominate Leibowitz to Head FTC

17y Kate Kaye

Obama to Nominate Leibowitz to Head FTC

The Obama administration will nominate FTC Commissioner Jon Leibowitz as chairman of the agency, signaling a shift toward an online advertising and pr...

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Nuclear and Environment Ads Aimed to Influence Stimulus Votes
Marketing

Nuclear and Environment Ads Aimed to Influence Stimulus Votes

17y Kate Kaye

Nuclear and Environment Ads Aimed to Influence Sti...

A handful of groups bought online display ads to complement lobbying and other efforts aimed at influencing February's economic stimulus legislation. ...

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New Skittles Site Has More Than a Flavor of Modernista
Media

New Skittles Site Has More Than a Flavor of Modernista

17y Fred Aun

New Skittles Site Has More Than a Flavor of Modern...

Is candy site a ripoff of the agency's distributed social Web presence, or is it just following a cool trend? Read More...

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Execs & Accounts: Bizo, GSI Commerce, Sapient
Media

Execs & Accounts: Bizo, GSI Commerce, Sapient

17y Enid Burns

Execs & Accounts: Bizo, GSI Commerce, Sapient

Bizo brings in Bill Furlong as an advisor; Dress Barn taps GSI Commerce for its first online shop. Read More...

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Knowing When to Ease Up On Frequency
Email

Knowing When to Ease Up On Frequency

17y Jeanniey Mullen

Knowing When to Ease Up On Frequency

A drill-down exercise into some common complaints about overeager senders. Read More...

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A New Advertising Tool That's Truly Cool
Marketing

A New Advertising Tool That's Truly Cool

17y Sean Carton

A New Advertising Tool That's Truly Cool

Display ads behave like search ads, combining the best features of search and display advertising. Read More...

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Search Marketing in B2B
Search

Search Marketing in B2B

17y Julie Batten

Search Marketing in B2B

Five reasons why business-to-business marketers should invest in search engine marketing. Read More...

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President Greg Coleman Begins to Reshape Platform-A
Media

President Greg Coleman Begins to Reshape Platform-A

17y Zachary Rodgers

President Greg Coleman Begins to Reshape Platform-...

Two sales SVPs are out as AOL ad unit seeks to overcome what some characterize as shortcomings in relationships with advertisers. Read More...

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