A Kelsey Group report shows digital ad spending will rise as all local media spending falls, but the overall local media market might not regain previ...
View articleChanges include a new customer advocacy group to improve responsiveness to advertisers and consumers. Read More...
View articleEVB-created platform aims to offer more content, and better content portability, than Bud.tv had. Read More...
View articleConsumer data aggregration company marries online lead verification and offline data to create predictive targeting ad solution. Read More...
View articleYahoo names global head of its mobile division; Ketchum Digital recruits a director from rival agency. Read More...
View articleMarketers can benefit from evaluating whether these additional data fields in their conversion data might be useful for building both better models an...
View articleBuilding Optimization Into Your Business Culture Read More...
View articleI've almost never found any ad that shows up alongside my Gmail messages to be relevant Read More...
View articleNew ads are part of same revenue push that's brought ads to Google Finance and Image Search. But they could raise publisher ire. Read More...
View articleCurt Viebranz has joined the board of B2B behavioral ad network Inflection Point Media, along with online ad heavyweights John Durham and Mark Walsh. ...
View articleOmnicom OMD leans on publishers to serve ads through a third-party ad server such as DoubleClick to ensure more accountability. Read More...
View articleBig shakeup at mktg, Fox Mobile signs with MCN on allwords agreement. Read More...
View articleThe bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Read More...
View articleSome advertisers skipped the live television broadcast, selecting placements that cashed in on the post-Oscar excitement online. Read More...
View articleThere are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how. Read More...
View articleThe latest executive to leave Yahoo is Marco Boerries, executive vice president of the Connective Life Division Read More...
View articleLocal search is expected to account for a large portion of growth for mobile advertising over the next few years. Read More...
View articleMarketing services group W2 launches branding agency Two Martinis, solidifying a data-driven approach to branding that's been in development for W2 cl...
View articleOrganic San Francisco brings in two group directors; former OgilvyOne partner sets up his own shop. Read More...
View articleNot sure if your online marketing strategies comply with the FTC's self-regulatory principles? Here are some common-sense tips for protecting customer...
View articleA Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Read M...
View articleGot people on your e-mail address list who don't open your messages? They probably aren't generating spam complaints or bounces. So why stir things up...
View articleVisual search engine hopes to provide a better home for display ads than entrenched rivals. Read More...
View articleThe firm is enabling search retargeting for display ads and highly-customized dynamically-generated ads. Read More...
View articleHow many ways can a man say 'I love you?' In quirky viral Web campaign, Cisco suggests a router as the perfect gift. Read More...
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