Yahoo Rich Search for Politics
Media

Yahoo Rich Search for Politics

17y Kate Kaye

Yahoo Rich Search for Politics

Wow...is it just me or could Yahoo's new video-enabled search listings be HUGE for political advertisers? They love search -- the Obama camp alone spe...

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Bud.TV Postmortem: Here Ends the Dream of the Branded Video Site
Media

Bud.TV Postmortem: Here Ends the Dream of the Branded Video Site

17y Zachary Rodgers

Bud.TV Postmortem: Here Ends the Dream of the Bran...

When it launched in February 2007, the day after the Super Bowl, Bud.TV had already come to symbolize the new age of brand-as-programmer Read More...

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Nokia Mobile Ad Net Halves U.K. Operation
Marketing

Nokia Mobile Ad Net Halves U.K. Operation

17y Jack Marshall

Nokia Mobile Ad Net Halves U.K. Operation

The mobile ad network plans to half its U.K. sales force, laying off up to 30 employees. Read More...

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Yahoo Enables Video and Other Rich Media in Search Ads
Media

Yahoo Enables Video and Other Rich Media in Search Ads

17y Jack Marshall

Yahoo Enables Video and Other Rich Media in Search...

Yahoo has set itself apart from Google and Microsoft by enabling images, video, and other features within paid search listings. Read More...

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Omniture Adds Recommendations to Product Suite
Media

Omniture Adds Recommendations to Product Suite

17y Enid Burns

Omniture Adds Recommendations to Product Suite

Omniture's latest integration includes a recommendation engine and multichannel management under one dashboard. Read More...

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ReachLocal Pursues Offline Display Ad Dollars
Media

ReachLocal Pursues Offline Display Ad Dollars

17y Kate Kaye

ReachLocal Pursues Offline Display Ad Dollars

The firm unveils a display ad and retargeting offering for small and local businesses, though ReachLocal's lack of creative services could be a challe...

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Tremor Raises $18 Million, Plans Video Ad Network Improvements
Media

Tremor Raises $18 Million, Plans Video Ad Network Improvements

17y Fred Aun

Tremor Raises $18 Million, Plans Video Ad Network ...

Money will fund international expansion, improved monetization and other efforts. Read More...

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Verizon Sponsors New Web Channel for Music Videos
Media

Verizon Sponsors New Web Channel for Music Videos

17y Douglas Quenqua

Verizon Sponsors New Web Channel for Music Videos

Next New Networks's latest TV-on-the-Internet channel will pair independent bands with filmmakers. Read More...

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The North Face and Polartec Leverage Social Net for 'Eco Champion' Campaign
Media

The North Face and Polartec Leverage Social Net for 'Eco Champion' Campaign

17y Fred Aun

The North Face and Polartec Leverage Social Net fo...

Contest encourages people to vote through their social networks. Read More...

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Execs & Accounts: NAI, Schematic, ChaCha
Media

Execs & Accounts: NAI, Schematic, ChaCha

17y Zachary Rodgers

Execs & Accounts: NAI, Schematic, ChaCha

Hughes steps down as executive director at NAI; Schematic hires SVP, client services, in L.A.; ChaCha names VP, ad sales. Read More...

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Tough Times Make Tough Buyers
Media

Tough Times Make Tough Buyers

17y Tessa Wegert

Tough Times Make Tough Buyers

Publishers are relaxing standards; media buyers are getting bold. It's the survival of the fittess. Read More...

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Stealing Funds From Weak Channels
Media

Stealing Funds From Weak Channels

17y Eric Bader

Stealing Funds From Weak Channels

Three places to scrape up funds for mobile marketing campaigns. Read More...

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Google May not Like Obama's Antitrust Pick
Media

Google May not Like Obama's Antitrust Pick

17y Kate Kaye

Google May not Like Obama's Antitrust Pick

This by way of CNET : Obama's nominee to head up the Justice Department's antitrust division -- Christine Varney -- could create growing pains for Goo...

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Free Online Political Ad Event in D.C. Soon!
Media

Free Online Political Ad Event in D.C. Soon!

17y Kate Kaye

Free Online Political Ad Event in D.C. Soon!

I'm very excited to have been asked to discuss online political advertising at the Interactive Advertising Bureau's first ever Washington, D.C Read Mo...

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Another Small Fry Sues Google
Media

Another Small Fry Sues Google

17y Anna Maria Virzi

Another Small Fry Sues Google

A B2B search engine claims Google has rigged its prices to discourage competition. TradeComet, based in New York City, said yesterday it's filed an an...

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Current Taps Yahoo and AdBrite Veteran to Lead New Media
Media

Current Taps Yahoo and AdBrite Veteran to Lead New Media

17y Zachary Rodgers

Current Taps Yahoo and AdBrite Veteran to Lead New...

Ad formats at Current include cross-media sponsorships and user-created spots. Read More...

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Big or Small, Business is Business for Move CEO Berkowitz
Media

Big or Small, Business is Business for Move CEO Berkowitz

17y Fred Aun

Big or Small, Business is Business for Move CEO Be...

Former SVP of Microsoft Online Services talks with ClickZ about online advertising and what it takes to run a Web company. Read More...

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At Sodahead.com, Advertisers Pay to Ask Questions
Media

At Sodahead.com, Advertisers Pay to Ask Questions

17y Ken Liebeskind

At Sodahead.com, Advertisers Pay to Ask Questions

Kohl's and the International Olympic Committee are among the brands using the site's question-based ad offerings. Read More...

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Scout Labs Unveils Automated Buzz Measurement Tools
Media

Scout Labs Unveils Automated Buzz Measurement Tools

17y Douglas Quenqua

Scout Labs Unveils Automated Buzz Measurement Tool...

New software tracks brand mentions on blogs, Twitter, YouTube, chat rooms and other media. Read More...

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Execs & Accounts: Mktg, Phonevalley, Digitas
Media

Execs & Accounts: Mktg, Phonevalley, Digitas

17y Enid Burns

Execs & Accounts: Mktg, Phonevalley, Digitas

Mktg names executive creative director; Phonevalley appoints a U.S. regional director; Digitas Chicago appoints director of delivery management. Read ...

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Career Advice for the Newly Unemployed
Email

Career Advice for the Newly Unemployed

17y Karen Gedney

Career Advice for the Newly Unemployed

Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Read More...

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Take Control by Letting Go
Social

Take Control by Letting Go

17y Dave Evans

Take Control by Letting Go

What happens when the conversation goes down a path that is at odds with your marketing objectives? Read More...

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Targeting, Confidence, and Trust
Data insights

Targeting, Confidence, and Trust

17y Elyse Tager

Targeting, Confidence, and Trust

Will the financial crisis cause consumers to be more concerned about privacy? Read More...

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Understanding the New Canonical Link Element
Search

Understanding the New Canonical Link Element

17y Erik Dafforn

Understanding the New Canonical Link Element

Google, Yahoo, and MSN/Live announce joint support for a new link element. Learn when, why, and how you should use it. Read More...

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Amazon Invests in Inventory Management Firm
Media

Amazon Invests in Inventory Management Firm

17y Kate Kaye

Amazon Invests in Inventory Management Firm

In November, Amazon named online inventory management firm Yieldex the winner of its Amazon Web Services Start-Up Challenge Read More...

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Profile of a Top Creative: Atmosphere BBDO's Arturo Aranda
Media

Profile of a Top Creative: Atmosphere BBDO's Arturo Aranda

17y Zachary Rodgers

Profile of a Top Creative: Atmosphere BBDO's Artur...

Agencies are demanding more these days from people like Aranda, a senior creative director at the Omnicom-owned digital agency. Read More...

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U.K. Mobile Group to Sell Behavioral Data
Marketing

U.K. Mobile Group to Sell Behavioral Data

17y Jack Marshall

U.K. Mobile Group to Sell Behavioral Data

U.K. mobile industry body the GSMA plans to sell behavioral user data to help advertisers target mobile ad campaigns more effectively. Read More...

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