Emerging digital channels are defining the next round of brand winners. Read More...
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View articleThe Electronic Frontier Foundation is backing John McCain's campaign in its request that YouTube stop taking down some of McCain's videos based on "me...
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View articleAcquisition of e-commerce retargeting player Acerno worth approximately $95 million. Read More...
View articleCross-media planning tools and inkjet retail business fetch a total of $18 million. Read More...
View articleThe economic chill has begun to hit jobs in the digital media and marketing space. Read More...
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View articleRazorfish shaves its name and promotes four agency executives; BGT hires several. Read More...
View articleThis whole social networking thing is beginning to make some sense. Read More...
View articleComparing the green marketing effectiveness and environmental impact of TV and online advertising. Read More...
View articleWomen are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...
View articleLast week while perusing my Gmail account, I got a kick out of a note sent to me from the Ralph Nader campaign (yes, he's running for president again,...
View articleAn interesting point made in SendTec's latest report on Barack Obama's and John McCain's search ads is that “the McCain campaign is not bidding on any...
View articleSendTec has a new report out based on research conducted after the last presidential debate Read More...
View articleEnhancements come as Department of Justice seeks proof of Yahoo's intent to be a contender in search advertising. Read More...
View articleThis summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citize...
View articleThe search firm said its decision to allow gambling ads in the U.K. was not prompted by a need for more ad reveunue during the economic downturn. Read...
View articleFive innovative ways that video game franchises are building buzz online and offline. Read More...
View articleProviding a means to preserve revenue and margins, increase efficiency, or reduce costs always has a place -- especially when times are tough. Read Mo...
View articleIncreasing e-mail open rates isn't the only reason to focus on relevance. Read More...
View articleThe two main reasons your site doesn't rank well on the search engines. Read More...
View articleIt’s been a busy week in digital marketing land Read More...
View article"Desperately seeking marketers to support the Yahoo search ad tie-up." Well, not exactly Read More...
View articleby Douglas Quenqua In its seemingly never-ending quest to make sentient beings out of snack foods, Mars has unveiled a new viral effort that allows pe...
View articleBoing Boing TV partner has learned a few lessons in its search for ad-friendly, focused programming. Read More...
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