A new report predicts 60 percent of home and trade services firms will have an online presence in the next 2 to 4 years, up from just 33 percent now. ...
View articleOnline advertisers and publishers are venturing into uncharted territory and need to take a scientific approach to emerging media that will require ne...
View articleAtmosphere BBDO names executive director of production; John Rabasa joins Publicis Modem & Dialog, and HipCricket builds a WAP site for the next "Got ...
View articleDressing up your site is like dressing up yourself for Halloween. It's easy for people (and algorithms) to quickly spot how much of your appearance is...
View articleAn invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. Read More...
View articleHow the definition of opt-in can get blurry in social media advertising. Read More...
View articleCurious about how online media influences consumer behavior? Google and WPP are Read More...
View articleGoogle, Yahoo and Microsoft have signed an industry code of ethics designed to safeguard human rights and freedom of speech online Read More...
View articleRecession got you down? Been laid off or downsized? One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM...
View articleAOL's online video player heads to the digital junkyard, sharing the same fate as the vinyl record player Read More...
View articleDigital revenues, poised to comprise 25 percent of the firm's total revenues by 2010, are softening the blow. Read More...
View articleBloggers seen as an authority on a topic, thus creating a relationship with consumers, according to study. Read More...
View articleThe Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama. Read Mor...
View articleOrbitz hires CMO; Island Def Jam retains Quattro Wireless, and Organic names a new VP of marketing. Read More...
View articleLesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. Read More...
View articleNon-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Rea...
View articleIn light of the economic downturn, will online ad spending continue to climb? Henry Blodget, editor-in-chief of the Silicon Alley Insider, posed that ...
View articleGigya hires display ad vet to top spot shortly after securing $11 million funding round. Read More...
View articleTargets mobile ads to users of the device. Read More...
View articleNews Int'l Shifts Sales Team; Rapp Grabs Agency.com's Marsh; HMDG and Vizeum Get Condé Gig Read More...
View articleCrispy Gamer hopes to overcome claims of bias in reviews by simply barring game industry advertisers. Read More...
View articleAn Email Experience Council team looks at integrating e-mail, video, and social marketing to promote the Agassi Foundation. Third in a series. Read Mo...
View articleMarketingSherpa's annual survey reveals how much search engine marketing has changed in one year. Read More...
View articleIn today's information economy, there's another bubble coming if you know where to look for it. Here are five candidates. Read More...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleAmong Microsoft's diverse revenue streams, its display ad business is the most vulnerable to economic conditions Read More...
View articleIntegrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring r...
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