How can you estimate the return on investment for optimizing your Web site? The Website Optimization ROI Calculator , a new interactive tool, was deve...
View articleAfter months of stalling and days of foreboding, Google's search ad deal with Yahoo is kaput. Read More...
View articleSix percent decline may give fodder to those arguing Web advertising is headed for a recession. Read More...
View articleSpeakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections. Read More...
View articleMTV implements alternative measurement service across its online properties and ad networks. Read More...
View articleRazorshish makes changes in its Seattle office; Starcom names a new mobile director; Linden Labs hires an agency for a redesign. Read More...
View articleEasy ways to get into social media faster than you thought possible and to make face-to-face connections. Read More...
View articleTips for [YOUR NAME GOES HERE] to personalize e-mail marketing messages. Read More...
View articleMaking the most of online holiday sales is never a set-it-and-forget-it proposition for online retailers. Read More...
View articleAll the world's a data chip. And all the men and women merely players. Read More...
View articleGroup M Interaction CEO Rob Norman at ad:tech NY today: "When I'm checking my bank statement [online], I'm not receptive to receiving ads." Read More...
View articleTo appease Justice Department concerns about their search ads tie-up, Yahoo and Google have offered to cap what Yahoo can make through the deal at 25 ...
View articlePennsylvania and Florida voters must be pretty excited that the political ad onslaught is almost over Read More...
View articleAt NBC Kliavkoff acted as Hulu's first CEO and oversaw online distribution of NBC's Olympics coverage. Read More...
View articleThe Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its signif...
View articleA startup's technology checks first with the copyright holder to find an appropriate ad. Read More...
View articleAd sales expansion in the works as firm scores $17 million for U.S. and overseas growth. Read More...
View articleYahoo recruits audience experience executive from MSN; Tribal Fusion nabs Toby Gabriner. Read More...
View articleVoters get out to vote for the next U.S. president after they get out their message. Read More...
View articleNot having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. Read More...
View articleSeven immutable laws of online marketing to women. Read More...
View articleBay Area search firm adds to grim tally of digital agencies slashing positions. Read More...
View articleThe firm may want to shed its Weblistic search business, but local and national sales operations will remain intact. Read More...
View articleFashion designer turned installation artist is latest to join vodka maker's "An Absolute World" campaign. Read More...
View articleFor HP's low-budget effort, the computer maker gave a HDX Dragon notebook computer to each of 31 bloggers, who set up contests to give them away to th...
View articleRazorfish lays off in New York; Omnicom Group names Alan Rambam to lead mobile practice. Read More...
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