Questions for Yahoo's Head of Mobile Advertising and Publishing
Media

Questions for Yahoo's Head of Mobile Advertising and Publishing

18y Enid Burns

Questions for Yahoo's Head of Mobile Advertising a...

David Katz offers a peek into Yahoo's mobile ad offerings and aspirations. Read More...

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Execs & Accounts UK & EU: IAB U.K., MySpace, Foviance
Marketing

Execs & Accounts UK & EU: IAB U.K., MySpace, Foviance

18y Jack Marshall

Execs & Accounts UK & EU: IAB U.K., MySpace, Fovia...

IAB U.K. hires Mew for mobile; Foviance buys Applied Insights; Myspace gets new European COO Read More...

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Translating the Language of Search
Search

Translating the Language of Search

18y Julie Batten

Translating the Language of Search

Are search engine marketers talking over your head? Here are definitions to commonly used SEM abbreviations and jargon. Read More...

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Paying Homage to E-Mail in the Digital Revolution
Email

Paying Homage to E-Mail in the Digital Revolution

18y Jeanniey Mullen

Paying Homage to E-Mail in the Digital Revolution

E-mail remains an effective channel to drive positive digital consumer experiences. Read More...

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Conversational Marketing: Fact or Fiction?
Marketing

Conversational Marketing: Fact or Fiction?

18y Sean Carton

Conversational Marketing: Fact or Fiction?

Barack Obama's campaign represents a bold move from brands as conversations to brands as collaborations. Read More...

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Online Games Redefine Gaming
Media

Online Games Redefine Gaming

18y Kevin Carney

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Read More...

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Change.gov: Obama Brings Webroots Mojo to Transition Planning
Media

Change.gov: Obama Brings Webroots Mojo to Transition Planning

18y Zachary Rodgers

Change.gov: Obama Brings Webroots Mojo to Transiti...

Have you seen Change.gov yet? We at ClickZ spent some time yesterday playing around with the site, which is the official online destination of preside...

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Craigslist Punishes Naughty Erotic Advertisers
Media

Craigslist Punishes Naughty Erotic Advertisers

18y Kate Kaye

Craigslist Punishes Naughty Erotic Advertisers

In its never-ending quest to clean up its mostly-free classifieds, Craigslist will begin charging for "erotic" services ads. Read More...

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Time Inc. Vet Domeniconi to Head Microsoft U.S. Ad Sales
Media

Time Inc. Vet Domeniconi to Head Microsoft U.S. Ad Sales

18y Zachary Rodgers

Time Inc. Vet Domeniconi to Head Microsoft U.S. Ad...

Robin Domeniconi will oversee audience sales for MSN, Live Search, and a network of media partners that includes Facebook and WSJ Digital. Read More...

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Local Ad Spending Growth to Slow
Media

Local Ad Spending Growth to Slow

18y Enid Burns

Local Ad Spending Growth to Slow

Advertisers who change their spending plans as a result of the economic downturn could alter the direction of online advertising in the long run. Read...

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Over Long Campaign, Obama Videos Drew Nearly a Billion Views
Marketing

Over Long Campaign, Obama Videos Drew Nearly a Billion Views

18y Fred Aun

Over Long Campaign, Obama Videos Drew Nearly a Bil...

Obama outpaced McCain in video uploads and views, says divinity Metrics. Read More...

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AKQA Sends Gamers on Global Cog Hunt to Hype Gears 2
Media

AKQA Sends Gamers on Global Cog Hunt to Hype Gears 2

18y Douglas Quenqua

AKQA Sends Gamers on Global Cog Hunt to Hype Gears...

Alternate-reality game helps build anticipation for "Gears of Wars 2" release. Read More...

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Execs & Accounts: Atmosphere, MySpace, Disaboom
Media

Execs & Accounts: Atmosphere, MySpace, Disaboom

18y Zachary Rodgers

Execs & Accounts: Atmosphere, MySpace, Disaboo...

Atmosphere BBDO hires Jason Lucas as creative director; MySpace recruits another sales guy from Yahoo; Disaboom hires new CEO. Read More...

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Ad:tech? Obama:tech!
Marketing

Ad:tech? Obama:tech!

18y Rebecca Lieb

Ad:tech? Obama:tech!

Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever. Read More...

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Google's Ever-Evolving Quality Score
Paid Search

Google's Ever-Evolving Quality Score

18y Kevin Lee

Google's Ever-Evolving Quality Score

The changes make the formula a little more fair to everyone. Read More...

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Understanding and Aligning the Value of Social Media
Analytics

Understanding and Aligning the Value of Social Media

18y Bryan Eisenberg

Understanding and Aligning the Value of Social Med...

An example of social media's power to reach and engage people -- on their terms, not yours. Read More...

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Does Length Matter?
Media

Does Length Matter?

18y Dorian Sweet

Does Length Matter?

Junk food has its place in the online video world, but not all the time. Read More...

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BBC Eyes Behavioral Targeting
Media

BBC Eyes Behavioral Targeting

18y Jack Marshall

BBC Eyes Behavioral Targeting

BBC Worldwide may be looking to launch behavioral targeting ad technology across its properties Read More...

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Quote of the Day: Yahoo's Yang Now Prefers a Microsoft Sale
Media

Quote of the Day: Yahoo's Yang Now Prefers a Microsoft Sale

18y Zachary Rodgers

Quote of the Day: Yahoo's Yang Now Prefers a Micro...

“To this day, I have to say that the best thing for Microsoft to do is to buy Yahoo Read More...

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Questions for BBC's Digital Media EVP
Media

Questions for BBC's Digital Media EVP

18y Zachary Rodgers

Questions for BBC's Digital Media EVP

In a tough environment for display ad sales, Luke Bradley-Jones is taking the long view. Read More...

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Web Is Bright Spot for Gloomy News Corp., But Sites Vulnerable
Media

Web Is Bright Spot for Gloomy News Corp., But Sites Vulnerable

18y Zachary Rodgers

Web Is Bright Spot for Gloomy News Corp., But Site...

The digital picture is worsening, however, as executives see softer demand for display ads. Read More...

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Obama's Online Ad Spend Approached $8 Million
Marketing

Obama's Online Ad Spend Approached $8 Million

18y Kate Kaye

Obama's Online Ad Spend Approached $8 Million

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad netwo...

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Questions for BBC's Digital Media EVP
Media

Questions for BBC's Digital Media EVP

18y Zachary Rodgers

Questions for BBC's Digital Media EVP

In a tough environment for display ad sales, Luke Bradley-Jones is taking the long view. Read More...

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Mobile Advertising Emulates Web with Cookies
Media

Mobile Advertising Emulates Web with Cookies

18y Enid Burns

Mobile Advertising Emulates Web with Cookies

Mobile ad network aims to do more than just serve ads to viewers of various mobile Web sites. Read More...

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Execs & Accounts: Obama, Quattro Wireless, Timberland
Media

Execs & Accounts: Obama, Quattro Wireless, Timberland

18y Enid Burns

Execs & Accounts: Obama, Quattro Wireless, Timberl...

Obama campaign ran "Vote Early" ads on the Quattro Wireless network, and Timberland has a new ad campaign created by Leagas Delaney in the U.K. Read M...

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Google AdWords for Local Search
Local

Google AdWords for Local Search

18y Mary Bowling

Google AdWords for Local Search

Why local brick-and-mortar businesses cannot afford to overlook Google Universal and Google Maps. Read More...

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The Rubicon Project Delivers Industry Trends
Media

The Rubicon Project Delivers Industry Trends

18y Tessa Wegert

The Rubicon Project Delivers Industry Trends

Peek at industry trends with this online advertising market report. Read More...

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