Using E-mail to Drive Renewals
Email

Using E-mail to Drive Renewals

18y Jeanne Jennings

Using E-mail to Drive Renewals

How do you make the most of your e-mail renewal efforts? Here are a few tips. Read More...

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New Signals to Search Engines
Search

New Signals to Search Engines

18y Mike Grehan

New Signals to Search Engines

Yesterday's SEO advice could impede today's search marketing efforts. Read More...

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Video Games Can Be Music to a Marketer's Ears
Media

Video Games Can Be Music to a Marketer's Ears

18y Matt Story

Video Games Can Be Music to a Marketer's Ears

Who knew so many people wanted to use fake instruments to make virtual music? Read More...

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An Open Letter to Partners and Would-be Partners
Marketing

An Open Letter to Partners and Would-be Partners

18y Jeremy Lockhorn

An Open Letter to Partners and Would-be Partners

Six tips to improve your chances of working with a creative agency. Read More...

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Right Message, Wrong Time
Media

Right Message, Wrong Time

18y Rebecca Lieb

Right Message, Wrong Time

So on Halloween, I dropped by my bank to deposit a check Read More

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Digital Frightfest: Everything Coming Up Zombies
Media

Digital Frightfest: Everything Coming Up Zombies

18y Zachary Rodgers

Digital Frightfest: Everything Coming Up Zombies

The news this Halloween morning continues the harrowing themes that have dominated the digital marketing space for a couple weeks now Read More...

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Razorfish Lays Off in New York, Acquires Agency in Spain
Media

Razorfish Lays Off in New York, Acquires Agency in Spain

18y Jack Marshall

Razorfish Lays Off in New York, Acquires Agency in...

Microsoft-owned agency dismisses 40, cites financial sector woes. Read More...

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ComScore Ready to Track Widgets and Embeds
Media

ComScore Ready to Track Widgets and Embeds

18y Zachary Rodgers

ComScore Ready to Track Widgets and Embeds

With "Extended Web" service, measurement giant also unveils a GRP equivalency metric and the ability to size up reach for "publisher ad packages." Rea...

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British ISP Orange Shuns Phorm
Media

British ISP Orange Shuns Phorm

18y Jack Marshall

British ISP Orange Shuns Phorm

Cites privacy concerns but doesn't rule out data-driven advertising. Read More...

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IAB Initiatives Aim to Streamline Ad Ops
Media

IAB Initiatives Aim to Streamline Ad Ops

18y Fred Aun

IAB Initiatives Aim to Streamline Ad Ops

Best practices documents and a video ad serving template target "operational inefficiencies" in online ad ecosystem. Read More...

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Execs & Accounts: Time Inc., Media Logic, Room 214
Media

Execs & Accounts: Time Inc., Media Logic, Room 214

18y Zachary Rodgers

Execs & Accounts: Time Inc., Media Logic, Room 214

Time Inc. interactive president Ned Desmond leaves under broad restructuring; Media Logic hires Michael Smith. Read More...

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Is Necessity the Mother of Invention?
Marketing

Is Necessity the Mother of Invention?

18y Anna Maria Virzi

Is Necessity the Mother of Invention?

For financial services marketers, it may well be. Five tips for squeezing the most out of your budget. Read More...

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Where's the Creativity in SEM?
Paid Search

Where's the Creativity in SEM?

18y Kevin Lee

Where's the Creativity in SEM?

Don't be a PPC drone. Here are four ways that search marketers can use the right side of their brains. Read More...

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Video's Rosy Future
Media

Video's Rosy Future

18y Todd Krieger

Video's Rosy Future

Three things in online video that should be on a digital marketer's radar. Read More...

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New Media: Through the Great Inflection Point
Media

New Media: Through the Great Inflection Point

18y Vin Crosbie

New Media: Through the Great Inflection Point

The challenge now is how to use new media as if traditional media had never existed. Read More...

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A Tool to Help Planning for Next Year
Analytics

A Tool to Help Planning for Next Year

18y Jack Aaronson

A Tool to Help Planning for Next Year

Consider this approach to vetting new digital marketing ideas based on business goals, technical complexity, and ROI. Read More...

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Clouds Keep Gathering Over ValueClick
Media

Clouds Keep Gathering Over ValueClick

18y Zachary Rodgers

Clouds Keep Gathering Over ValueClick

ValueClick already warned investors back in July that it's performance for the rest of the year would suffer owing to a number of factors Read More...

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LinkedIn, Amazon Hook Up
Media

LinkedIn, Amazon Hook Up

18y Anna Maria Virzi

LinkedIn, Amazon Hook Up

LinkedIn 's getting more connected. The business networking site is making a dozen or so applications available to LinkedIn members. Of potential inte...

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Intel, ASUS and FM Team Up to Create 'Crowdsourced' PCs
Media

Intel, ASUS and FM Team Up to Create 'Crowdsourced' PCs

18y Douglas Quenqua

Intel, ASUS and FM Team Up to Create 'Crowdsourced...

Partners launch site to solicit ideas on what the ideal computer would look like Read More...

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20 Layoffs at Inform Technologies
Media

20 Layoffs at Inform Technologies

18y Zachary Rodgers

20 Layoffs at Inform Technologies

Contextual analysis firm chalks up job cuts to hurting economy. Read More...

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HP Scares Up an IT-Focused Campaign
Media

HP Scares Up an IT-Focused Campaign

18y Enid Burns

HP Scares Up an IT-Focused Campaign

This Halloween Hewlett-Packard asks "What haunts your data center?" Read More...

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Execs & Accounts: Molecular, HealthCentral, iCrossing
Media

Execs & Accounts: Molecular, HealthCentral, iCrossing

18y Enid Burns

Execs & Accounts: Molecular, HealthCentral, iCross...

Molecular builds a Web site for the Game Show Network; HealthCentral names a president/COO. Read More...

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Do the Right Thing in an E-mail Marketing Campaign
Email

Do the Right Thing in an E-mail Marketing Campaign

18y Derek Harding

Do the Right Thing in an E-mail Marketing Campaign

Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Read More...

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Unofficial Review: Android Fanboy
Media

Unofficial Review: Android Fanboy

18y Courtney Acuff

Unofficial Review: Android Fanboy

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Read More...

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Building a Musical Tribe for Kylie Minogue
Media

Building a Musical Tribe for Kylie Minogue

18y Tessa Wegert

Building a Musical Tribe for Kylie Minogue

How advertisers can tap into the halo effect that exists within a tribe. Read More...

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New Layoffs at WildTangent, Digital Influence Group
Media

New Layoffs at WildTangent, Digital Influence Group

18y Zachary Rodgers

New Layoffs at WildTangent, Digital Influence Grou...

It's been interesting to watch the responses to ClickZ's layoff tracker , which tallies job losses in the digital media and marketing landscape Read M...

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Local Advertisers Are Glimmer of Hope for Web Ad Industry in Downturn
Media

Local Advertisers Are Glimmer of Hope for Web Ad Industry in Downturn

18y Kate Kaye

Local Advertisers Are Glimmer of Hope for Web Ad I...

As analyst firms lower their predictions for Web ad revenues this year, local online ad spending might come in higher than originally anticipated by y...

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