Nielsen's audience measurement meter technology has the Media Rating Council's stamp of approval. But that's only the beginning. Read More...
View articleThe ClickZ Flashback widget surfaces the ClickZ's News, Stats and Features archives, and draws connections to the news of the day. Read More...
View articleNurun creates a new position in its Montreal office; Karen Scott joins Stack Media in digital marketing role; Panache and PointRoll partner. Read More...
View articleExtraordinary sections on metrics and measurement are what the book, "Social Media Marketing: An Hour a Day," a must-have for marketers. Read More...
View articleWhy tying efficiencies to dollars becomes important during an economic downturn. Read More...
View articleIn paid search, the exact opposite occurs: marketers are rewarded for enhancing relevancy -- not degrading it. That's not the case with SEO. Read More...
View articleWill a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Read More...
View articleChecked in this morning with Bryan Eisenberg , author of "Always Be Testing: The Complete Guide to Google Website Optimizer," about the latest enhance...
View article"It's no secret that Martha isn't the easiest person to work for.. Read More...
View articleThe last 48 hours has brought numerous reports of new job losses in the digital marketing/media sector, and so we've updated our layoff tracker Read M...
View articleMore news from the blossoming Russian ad market... Bolstering its presence among the growing ad competition in the region , Russia's largest search si...
View articleDigital marketing agency based in Dallas says clients are reducing budgets for 2009. Read More...
View articleRussian regulatory body the Federal Anti-monopoly Service has refused to let Google acquire ad agency ZAO Begun in a proposed $140 million deal. Read ...
View articleThe analytics upgrade, which comes two weeks after Yahoo releases its free tool, offers integration with AdSense. Read More...
View articleThe National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate rac...
View articleElection-themed video is part of organization's Divided We Fail effort. Read More...
View articleMoxie Media hires one and promotes two; Perez Hilton goes mobile with Crisp; Goodmail names VP of channel sales. Read More...
View articleHow an e-commerce player and a candy maker are showing their online promotional prowess. Read More...
View articleDuring these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Read More...
View articleYour page rank got you down? Five places to find partners to help achieve online marketing goals. Read More...
View article"Technology from companies like Phorm can help small websites and ISPs compete with Google for a slice of their rapidly growing advertising income Rea...
View articleMoney will go to business development in U.S. and overseas. Read More...
View articleBorrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming election...
View articleAs part of the measurement firm's global expansion, its presence in Russia has grown significantly. Read More...
View articleRed Door Interactive handles 2009 online strategy for Barney & Barney. Read More...
View articleFollow this two-step procedure to pinpoint the source of e-mail complaints. Read More...
View articleFive steps the behavioral targeting industry must take to build consumer trust. Read More...
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