Execs & Accounts: AdBrite, MEC Interaction, Undertone
Media

Execs & Accounts: AdBrite, MEC Interaction, Undertone

18y Jack Marshall

Execs & Accounts: AdBrite, MEC Interaction, Undert...

AdBrite lays off 40 percent; MEC promotes as Schanzer heads to Undertone; Glam gets Recht; Heavy hires Read More...

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Organic Search Results vs. PPC: The Relevance Wars
Paid Search

Organic Search Results vs. PPC: The Relevance Wars

18y Kevin Lee

Organic Search Results vs. PPC: The Relevance Wars

For local searches, do paid listings provide more relevant results than SEO? First of a two-part series. Read More...

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Heat Maps: Clicking More Than Links
Analytics

Heat Maps: Clicking More Than Links

18y Jack Aaronson

Heat Maps: Clicking More Than Links

A tool helps digital marketers track clicks on a Web page, so site shortcomings can be shored up. Read More...

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Beer a Better Investment Than Newspapers
Media

Beer a Better Investment Than Newspapers

18y Vin Crosbie

Beer a Better Investment Than Newspapers

company executives are proving to have been the ones who weren't financially sober. Read More...

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Investing in Online Video's Value
Media

Investing in Online Video's Value

18y Todd Krieger

Investing in Online Video's Value

Why a move to value includes online video and advertising. Read More...

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Google Beats Estimates Despite Slower Q3 Growth
Media

Google Beats Estimates Despite Slower Q3 Growth

18y Zachary Rodgers

Google Beats Estimates Despite Slower Q3 Growth

CEO Eric Schmidt tells investors the company is bracing for the economic storm with long-term planning and a tight control on expenses. Read More...

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Google Strikes Back-End Deals to Support TV Ambitions
Media

Google Strikes Back-End Deals to Support TV Ambitions

18y Zachary Rodgers

Google Strikes Back-End Deals to Support TV Ambiti...

Google has struck up two partnerships to support its steadily expanding TV Ads service Read More...

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More on Joe the Plumber
Media

More on Joe the Plumber

18y Anna Maria Virzi

More on Joe the Plumber

As the morning moved on, more businesses and organizations bidding on the keywords "Joe the Plumber" or "Joe Plumber" started to crowd the search engi...

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Joe the Plumber, Advertised
Media

Joe the Plumber, Advertised

18y Zachary Rodgers

Joe the Plumber, Advertised

Fresh off his starring role in last night's debate, Joe the Plumber has already inspired AdWords advertisers in the travel, apparel, and yes, politica...

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Quote of the Day: Chad Hurley's Brave New World
Media

Quote of the Day: Chad Hurley's Brave New World

18y Zachary Rodgers

Quote of the Day: Chad Hurley's Brave New World

YouTube founder Chad Hurley spoke yesterday at the MIPCOM conference in Cannes, France Read More...

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McCain/YouTube Dustup Indicates Importance of Political Web Video
Marketing

McCain/YouTube Dustup Indicates Importance of Political Web Video

18y Kate Kaye

McCain/YouTube Dustup Indicates Importance of Poli...

YouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain. ...

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Questions for QuadrantOne CEO Andy Ellenthal
Media

Questions for QuadrantOne CEO Andy Ellenthal

18y Kate Kaye

Questions for QuadrantOne CEO Andy Ellenthal

The new CEO of online newspaper ad network quadrantOne is confident the firm can help make the difference for newspaper publishers -- with national ad...

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Google AdWords Customers Get 'Display Ad Builder'
Media

Google AdWords Customers Get 'Display Ad Builder'

18y Zachary Rodgers

Google AdWords Customers Get 'Display Ad Builder'

Company has long offered graphical ads on its content network, but until now advertisers had to upload assets. Read More...

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NYTimes to Co-Brand with IHT for Better Ad Monetization
Marketing

NYTimes to Co-Brand with IHT for Better Ad Monetization

18y Jack Marshall

NYTimes to Co-Brand with IHT for Better Ad Monetiz...

The coming merger of NYTimes.com with the International Herald Tribune site is aimed at providing advertisers with greater audience reach, enhanced in...

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Execs & Accounts: Adconion, Red Door, Paltalk
Media

Execs & Accounts: Adconion, Red Door, Paltalk

18y Jack Marshall

Execs & Accounts: Adconion, Red Door, Paltalk

Red Door Interactive hires ECD; Adconian names global marketing director. Read More...

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Tribal Marketing
Media

Tribal Marketing

18y Tessa Wegert

Tribal Marketing

Get familiar with the concept of "tribes" as they relate to online advertising. You're going to be hearing a lot about them for a while. Read More...

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No Country for Old E-Mail Thinking
Email

No Country for Old E-Mail Thinking

18y Al DiGuido

No Country for Old E-Mail Thinking

The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Read More...

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Average Search CPC Data by Category for September 2008
Media

Average Search CPC Data by Category for September 2008

18y rumo

Average Search CPC Data by Category for September ...

Cost-per-click data by vertical category in search in the U.S. Read More...

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TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network
Media

TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network

18y Jack Marshall

TargetSpot Buys Ronning Lipset, Creating Huge Radi...

Combined firm plans expansion into mobile audio ads by end of year. Read More...

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Federated Media Unveils Social Media Measurement Tools
Media

Federated Media Unveils Social Media Measurement Tools

18y Douglas Quenqua

Federated Media Unveils Social Media Measurement T...

The ad network is launching a new suite of tools to help brands measure ad campaigns across social media. Read More...

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Where Digital Ad Budgets Are Vulnerable
Media

Where Digital Ad Budgets Are Vulnerable

18y Anna Maria Virzi

Where Digital Ad Budgets Are Vulnerable

The chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later. Read More...

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Ad Network Display Prices Continue to Fall
Media

Ad Network Display Prices Continue to Fall

18y Zachary Rodgers

Ad Network Display Prices Continue to Fall

Average prices for display ads dipped below $0.30 in Q3, according to PubMatic. Read More...

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Yahoo Lures Google Users with New Campaign
Media

Yahoo Lures Google Users with New Campaign

18y Fred Aun

Yahoo Lures Google Users with New Campaign

National ad push includes eight weeks of online and radio ads. Read More...

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Execs & Accounts: G2 Worldwide, Javelin Direct
Media

Execs & Accounts: G2 Worldwide, Javelin Direct

18y Jack Marshall

Execs & Accounts: G2 Worldwide, Javelin Direct

Javelin Direct hires Anne DeLorenzo; G2 Worldwide promotes head of digital arm to CEO. Read More...

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Small Tune-Ups that Rev Up Your Revenues
Email

Small Tune-Ups that Rev Up Your Revenues

18y Karen Gedney

Small Tune-Ups that Rev Up Your Revenues

The revenue you recover could make you look like a hero. Read More...

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A Behavioral Targeting Meltdown?
Data insights

A Behavioral Targeting Meltdown?

18y Robin Neifield

A Behavioral Targeting Meltdown?

For a reality check on behavioral marketing's health, watch these three key indicators. Read More...

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Big-Brand SEM Strategies for an Economic Downturn
Search

Big-Brand SEM Strategies for an Economic Downturn

18y Erik Dafforn

Big-Brand SEM Strategies for an Economic Downturn

Don't let economic woes put a dent in your bottom line. Read More...

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