Travel sees ROI in online advertising versus other media, and marketers plan to watch their spending. Read More...
View articleWith all the negative attention on their search ads deal, it would be a surprise to learn that Google and Yahoo are not in active talks with the Justi...
View articleBarack Obama’s up on a virtual billboard in a high-speed driving game Read More...
View articleLongtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spend...
View articleNBC Local Media will offer fewer ad placements per page and more customized opportunities in association with its new city sites. Read More...
View articleCBS is exclusive seller of TV-like ads in shows like "Beverly Hills 90210" and "MacGyver." More deals to come. Read More...
View articleKenshoo names Geoff Shenk managing director in North America; HealthCentral hires Peter Horn as chief revenue officer. Read More...
View articleWhen does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream? Read More...
View articleThe CEO of an ad network of social applications discusses CPMs, adoption numbers, and other metrics. Second in a two-part series Read More...
View articleBy the numbers, China's broadband population is larger than the U.S. with continued growth on the horizon. Read More...
View articleThree DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...
View articleTech vendors in the digital advertising and marketing business got a nice bump in stock prices today -- a sign that the sector holds promise among inv...
View article"Try i Trulli's Recession Remedy," reads the e-mail subject line from one of my favorite Italian restaurants in New York City Read More...
View articleTogether with my esteemed colleague Kevin Ryan, I'm talking search tonight at a Brandhacker MeetUp in New York at 7:00 p.m Read More...
View articleDespite lifelines from Yahoo and quadrantOne, the newspaper industry is gasping for air as its online ad revenues continue to sink Read More...
View articleMyAds product appears timed to coincide with launch of MySpace Music. Read More...
View articleA glimpse into the working life of Stephanie Sarofian, managing director of Digitas-owned The Third Act. Read More...
View articleIn the past three months, U.K. advertising budgets have been cut more drastically than at any other point in the past nine years, according to a new r...
View articleNott to Leave .FOX; Woot! Gets Playboy Action; AdLink Loses Managing Director Read More...
View articleWhy marketing to people out of their homes -- and in the company of others -- differs from other digital marketing. Second of a two-part series. Read ...
View articleSearch engine executives hint at the next evolution of the business. Read More...
View articleKnowing what people do with e-mail pitches can help your campaign's success. Read More...
View articleIf someone falls for this ad, does he deserve protection from regulatory bodies such as the Federal Trade Commission, or does he merely need protectio...
View articleAnalysts and researchers agree digital advertising is far from insulated. Read More...
View articlePublicis taps JWT's experience director for newly-created position; Stephen Topper joined Euro RSCG Discovery Group; Red Bricks Media hires Moxie Inte...
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