IAB: Online Propping up Struggling U.K. Ad Market
Marketing

IAB: Online Propping up Struggling U.K. Ad Market

18y Jack Marshall

IAB: Online Propping up Struggling U.K. Ad Market

The U.K. internet spend grew its market share to 19 percent in the first half. Read More...

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TNS Surrenders to WPP Takeover
Media

TNS Surrenders to WPP Takeover

18y Jack Marshall

TNS Surrenders to WPP Takeover

TNS's online research abilities could compliment WPP's search marketing and display ad offerings. Read More...

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Media-Telecom Strategic Consultancy Snags Kelsey Group
Media

Media-Telecom Strategic Consultancy Snags Kelsey Group

18y Fred Aun

Media-Telecom Strategic Consultancy Snags Kelsey G...

Move is billed as a way for BIA Financial Network to offer enhanced analysis of local advertising, both online and offline. Read More...

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Aegis Fuses Sustainability and Digital Media with Clownfish Buy
Media

Aegis Fuses Sustainability and Digital Media with Clownfish Buy

18y Jack Marshall

Aegis Fuses Sustainability and Digital Media with ...

Clownfish will be rolled into digital network Isobar, reflecting Aegis's "vision of the emerging marketing model." Read More...

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Click Forensics Starts Trademark Watch
Media

Click Forensics Starts Trademark Watch

18y Enid Burns

Click Forensics Starts Trademark Watch

Service trolls the Web on behalf of advertisers to detect typo-squatting. Read More...

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Mobile Web Visitors Flock to Social Sites
Data insights

Mobile Web Visitors Flock to Social Sites

18y Enid Burns

Mobile Web Visitors Flock to Social Sites

Two social sites leave others in the dust. Read More...

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Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive
Media

Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive

18y Enid Burns

Execs & Accounts: MySpace, Yahoo, Toy New York, Q ...

MySpace lures Valeh Vakili from Yahoo; Tidal TV selects Toy New York for online TV service; Q Interactive promotes pair. Read More...

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Comments Unbecoming
Marketing

Comments Unbecoming

18y Gary Stein

Comments Unbecoming

Five things to remember about venturing into a community and dealing with comments about your brand. Read More...

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A MIXX of Takeaways
Media

A MIXX of Takeaways

18y Hollis Thomases

A MIXX of Takeaways

The Internet runs on love. What that means for digital marketers. Read More...

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At Least One Ad-Related Start-up Still Pulling Investors
Media

At Least One Ad-Related Start-up Still Pulling Investors

18y Zachary Rodgers

At Least One Ad-Related Start-up Still Pulling Inv...

It's evident by now that the credit crisis will cast a pall over the ad sector, but how bad will it get? One indicator of the future health of the spa...

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EBay Buys Payments Firm Bill Me Later and Danish Classifieds Sites
Media

EBay Buys Payments Firm Bill Me Later and Danish Classifieds Sites

18y Zachary Rodgers

EBay Buys Payments Firm Bill Me Later and Danish C...

Moves come as auction giant announces 1,000 layoffs. Read More...

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Survey: Younger, Lower Income Web Users Are Heavy Ad Clickers
Media

Survey: Younger, Lower Income Web Users Are Heavy Ad Clickers

18y Enid Burns

Survey: Younger, Lower Income Web Users Are Heavy ...

iPerceptions finds 31 percent of respondents under 25 are likely to click on a video ad. Read More...

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Execs & Accounts: Phonevalley, Greater Than One
Media

Execs & Accounts: Phonevalley, Greater Than One

18y Zachary Rodgers

Execs & Accounts: Phonevalley, Greater Than One

Phonevalley opens offices in Singapore, China, and India; Greater Than One appoints a Director of Greater Good for its pro bono program. Read More...

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Next-Gen Tech: Virtual Reality and More
Marketing

Next-Gen Tech: Virtual Reality and More

18y Jeremy Lockhorn

Next-Gen Tech: Virtual Reality and More

The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technolog...

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Your Brand Can Build the Next Game Franchise
Media

Your Brand Can Build the Next Game Franchise

18y Matt Story

Your Brand Can Build the Next Game Franchise

Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive r...

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Really Simple E-mail Segmentation: Engaging Your VIP Customers
Email

Really Simple E-mail Segmentation: Engaging Your VIP Customers

18y Jeanne Jennings

Really Simple E-mail Segmentation: Engaging Your V...

How to use recency/frequency/monetary modeling to identify your most valuable customers. Read More...

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Book Review: "Website Optimization"
Search

Book Review: "Website Optimization"

18y Mike Grehan

Book Review: "Website Optimization"

Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization. Read More...

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Google and Yahoo Delay Ad Deal
Media

Google and Yahoo Delay Ad Deal

18y Zachary Rodgers

Google and Yahoo Delay Ad Deal

Google and Yahoo won't be consummating their ad outsourcing deal just yet. Read More...

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McCain's Ad Quickness
Media

McCain's Ad Quickness

18y Kate Kaye

McCain's Ad Quickness

Our pals over at Media Trust Co were working overtime last night post Palin/(O')Biden Read More...

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Senate Judiciary Subcommittee Asks DOJ to Watch Google/Yahoo Deal
Media

Senate Judiciary Subcommittee Asks DOJ to Watch Google/Yahoo Deal

18y Kate Kaye

Senate Judiciary Subcommittee Asks DOJ to Watch Go...

Chairman of the Senate Antitrust Subcommittee asks DOJ to carry on with its inspection of the search advertising agreement. Read More...

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DNC Aims for Hispanic Voter Registration with Iraq Message
Marketing

DNC Aims for Hispanic Voter Registration with Iraq Message

18y Kate Kaye

DNC Aims for Hispanic Voter Registration with Iraq...

August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign. Read More...

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Contest Immortalizes User Snowboard Designs in Video Game
Media

Contest Immortalizes User Snowboard Designs in Video Game

18y Fred Aun

Contest Immortalizes User Snowboard Designs in Vid...

Ubisoft asks people to submit creations online; best of the bunch will appear in November title. Read More...

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Execs & Accounts: Spotzer, Brand New World, InterClick
Media

Execs & Accounts: Spotzer, Brand New World, InterClick

18y Enid Burns

Execs & Accounts: Spotzer, Brand New World, InterC...

Spotzer appoints Gordon Henry to head up North American operations; Brand New World hires a new creative director, and InterClick joins NAI. Read More...

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Hands Off Google-Yahoo
Marketing

Hands Off Google-Yahoo

18y Anna Maria Virzi

Hands Off Google-Yahoo

Digital businesses have a legacy of living and dying without government interference. Why start now? Read More...

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Is the Google-Yahoo Deal Good for Marketers?
Paid Search

Is the Google-Yahoo Deal Good for Marketers?

18y Kevin Lee

Is the Google-Yahoo Deal Good for Marketers?

Looking at the dollars and cents behind Yahoo's deal to publish ads sold by Google. First of a two-part series. Read More...

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Dinosaurs to Superhumans
Media

Dinosaurs to Superhumans

18y Vin Crosbie

Dinosaurs to Superhumans

Thirteen years ago, newspapers squandered an opportunity to collaborate and innovate on the Web. Has anyone learned from that failure? Read More...

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Social Shows: A Winning Mix
Media

Social Shows: A Winning Mix

18y Todd Krieger

Social Shows: A Winning Mix

The creators of "lonelygirl15" outline the key ingredients for advancing social storytelling on the Web -- and what that means for marketers. Read Mor...

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