A customer analytics program for e-mail campaigns can unlock revenue. Read More...
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View articleOne media buyer's success can generate another's malfunction. Read More...
View articleIt's approaching flu season, and Google.org released Flu Trends to identify the relationship between where people have the flu and where people search...
View articleQuick - where's Beacon? If you're coming up with multiple answers, you're not alone Read More...
View articleAs a business reporter, I rely on the numbers people to help quantify anecdotal information and provide a sense of scope when it comes to things like ...
View articleGawker publisher and digital sourpuss Nick Denton just posted a screed arguing digital media are screwed in 2009. According to Denton, "The sector's m...
View articleSynovate and Microsoft find 18- to 20-year-olds embrace online branding. Read More...
View articleCurrent SVP and GM of NYTimes.com Vivian Schiller is in for a decidedly less advertiser-driven environment in her new role with National Public Radio....
View articleBehavioral ad vendor and 26 Internet service providers are listed as defendants. Read More...
View articleAtmosphere BBDO does work for AT&T; Levi's runs a campaign on Glam Media's women's sites; Condé Nast uses Brightcove for its online video. Read ...
View articleAtmosphere BBDO creates AT&T Wireless campaign, Levi's runs a campaign on Glam Media's women's sites; Condé Nast selects online video platform; Endemo...
View articleNew reports show the best day to send your e-mail is Sunday. Read More...
View articleCampaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading Read More...
View articleNine reasons smart companies invest in digital marketing and advertising when budgets get tight. Read More...
View articleCongrats to Matt McGowan , who's been named vice president/publisher for Incisive Media's ClickZ, and our sister site, Search Engine Watch , and confe...
View articleJob losses continue to mount in digital marketing and ad sales Read More...
View articleI'm always struck by the "Get a Mac" takeovers that run every couple months on NYTimes.com and a variety of other prominent homepages Read More...
View articleMicrosoft snapped up BBC's new media head Ashley Highfield for growing its online ad operations, sales, marketing, and other businesses in the U.K. Re...
View articleDetroit-based agency George P. Johnson builds multi-platform chops. Read More...
View articleSystem allows advertisers to create display ads from content on their own Web sites in a manner similar to Yahoo Smart Ads. Read More...
View articleLyris expands marketing team with two new hires; AdMeld names former FIM exec to top spot; Amy Auerbach joins Initiative. Read More...
View articleCommunities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Read More...
View articleA look at how information technology professionals use search when making a purchase. Read More...
View articleDeal will bring full-length features to Google-owned site. Read More...
View articleBillion impression buy is called largest yet for Platform-A. Read More...
View articleDefendants include iCrossing CEO Don Scales and numerous other staffers who defected in recent years. Read More...
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