Execs & Accounts: CBS Digital Media, Digitas, Hearst
Media

Execs & Accounts: CBS Digital Media, Digitas, Hearst

18y Enid Burns

Execs & Accounts: CBS Digital Media, Digitas, Hear...

CBS's Leess plans to leave on January 31; Tamy Harms to lead Digitas Detroit. Read More...

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Establishing Trust in Your Local Business
Local

Establishing Trust in Your Local Business

18y Mary Bowling

Establishing Trust in Your Local Business

Tips for your Web site that tells visitors you're a legitimate business that will be around well into the future. Read More...

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Recession Marketing Is on the Rise
Media

Recession Marketing Is on the Rise

18y Tessa Wegert

Recession Marketing Is on the Rise

Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. Read More...

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Search Improves All Marketing Aspects
Marketing

Search Improves All Marketing Aspects

18y Augustine Fou

Search Improves All Marketing Aspects

Search is much more than just an opportunity for marketers to push out another message. Read More...

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Top 10 Search Terms in 10 Categories, October 2008
Media

Top 10 Search Terms in 10 Categories, October 2008

18y rumo

Top 10 Search Terms in 10 Categories, October 2008

This month's top 10 search terms in 10 categories by search volume. Read More...

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Publicis Buys Brazilian Agency Tribal
Media

Publicis Buys Brazilian Agency Tribal

18y Jack Marshall

Publicis Buys Brazilian Agency Tribal

Publicis gains Latin American foothold With substantial Brazilian agency buy. Read More...

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October E-Commerce Numbers Paint Dire Picture for Holidays
Media

October E-Commerce Numbers Paint Dire Picture for Holidays

18y Douglas Quenqua

October E-Commerce Numbers Paint Dire Picture for ...

ComScore's October sales estimates about as bad as you'd expect. Read More...

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European IABs See Opportunity in 2009 Despite Hurdles
Media

European IABs See Opportunity in 2009 Despite Hurdles

18y Jack Marshall

European IABs See Opportunity in 2009 Despite Hurd...

IAB groups in Europe say the economic downturn provides an opportunity for the industry to prove itself. In '09, IAB Europe aims to focus on public af...

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Citysearch Targets Neighborhoods, Unveils New Mobile and Social Functions
Media

Citysearch Targets Neighborhoods, Unveils New Mobile and Social Functions

18y Kate Kaye

Citysearch Targets Neighborhoods, Unveils New Mobi...

The directories and reviews site adds thousands of geographic areas, enhanced mobile capabilities, and enabled Facebook connectivity. Read More...

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Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit
Media

Elves and Mistletoe Put Viral Campaigns in the Holiday Spirit

18y Enid Burns

Elves and Mistletoe Put Viral Campaigns in the Hol...

Just like that fruitcake, ElfYouself is back, but Sephora has a makeover campaign with a fresh look. Read More...

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Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered
Media

Execs & Accounts: TBWA/Chiat/Day, Agency.com, Powered

18y Enid Burns

Execs & Accounts: TBWA/Chiat/Day, Agency.com, ...

Pepsi selects new agencies within Omnicom group for representation; Agency.com appoints Stuart Hemmings director of technology; Powered.com names mark...

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Desperation Marketing Courts E-mail Hell
Email

Desperation Marketing Courts E-mail Hell

18y Stefan Pollard

Desperation Marketing Courts E-mail Hell

Why e-mail marketing managers should not send e-mail to the living dead, plus other bad practices to avoid. Read More...

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Participating in the Visible Backchannel
Marketing

Participating in the Visible Backchannel

18y Dave Evans

Participating in the Visible Backchannel

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Read More...

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Goal-Oriented Content Optimization
Search

Goal-Oriented Content Optimization

18y P.J. Fusco

Goal-Oriented Content Optimization

Content optimization is a time-honored strategy for attaining and maintaining top performance in the search engines. Here are some goals to set. Read ...

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Integrating Behavioral Into TV, Web, and Mobile Campaigns
Data insights

Integrating Behavioral Into TV, Web, and Mobile Campaigns

18y Vicky Chen

Integrating Behavioral Into TV, Web, and Mobile Ca...

A look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Read More...

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Eric Schmidt Really Really Wants that Obama Administration Job
Media

Eric Schmidt Really Really Wants that Obama Administration Job

18y Kate Kaye

Eric Schmidt Really Really Wants that Obama Admini...

How much does Google CEO Eric Schmidt want to be Barack Obama's Chief Tech Officer? This much Read More...

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Quote of the Day: Emily Riley on T-Mobile's Billion-Impression Ad Buy
Media

Quote of the Day: Emily Riley on T-Mobile's Billion-Impression Ad Buy

18y Zachary Rodgers

Quote of the Day: Emily Riley on T-Mobile's Billio...

"I would say that officially, this ad buy proves that you can have simultaneous reach of some kind online Read More...

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Intel Sponsors New Gaming Blog from Boing Boing
Media

Intel Sponsors New Gaming Blog from Boing Boing

18y Zachary Rodgers

Intel Sponsors New Gaming Blog from Boing Boing

Intel is the exclusive sponsor of a new gaming blog, Offworld , from the creators of Boing Boing Read More...

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Yahoo to Replace Jerry Yang
Media

Yahoo to Replace Jerry Yang

18y Zachary Rodgers

Yahoo to Replace Jerry Yang

Yang will soon step down after a punishing 18 months as CEO. Read More...

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VideoEgg Hatches Cost-Per-Engagement for Mobile
Media

VideoEgg Hatches Cost-Per-Engagement for Mobile

18y Fred Aun

VideoEgg Hatches Cost-Per-Engagement for Mobile

Extends AdFrames product to mobile devices, beginning with iPhone. Read More...

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Local Content Player Topix Expands Ad Offerings
Media

Local Content Player Topix Expands Ad Offerings

18y Enid Burns

Local Content Player Topix Expands Ad Offerings

Topix brings in advertising and content deals to bring more value to site users. Read More...

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Dreaming, and Talking About, a Benz During a Recession
Media

Dreaming, and Talking About, a Benz During a Recession

18y Fred Aun

Dreaming, and Talking About, a Benz During a Reces...

Automaker's online community stays buzzing amid tough times. Read More...

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Execs & Accounts: BMW, Grey West, Lyris, Mindset Media
Media

Execs & Accounts: BMW, Grey West, Lyris, Mindset Media

18y Enid Burns

Execs & Accounts: BMW, Grey West, Lyris, Mindset M...

BMW selects Grey West as its agency of record; Body Glove uses Lyris to power its e-mail marketing communications. Mindset Media hires sales and finan...

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Developing a Human Asset Strategy
Marketing

Developing a Human Asset Strategy

18y Gary Stein

Developing a Human Asset Strategy

Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Read More...

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Ad:tech NY 2008: Social Media Wins Exposure
Media

Ad:tech NY 2008: Social Media Wins Exposure

18y Hollis Thomases

Ad:tech NY 2008: Social Media Wins Exposure

A conference about online advertising offers some other interesting trends. A round up. Read More...

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Mobile Marketing Interest Unchanged Since Last Year
Data insights

Mobile Marketing Interest Unchanged Since Last Year

18y Enid Burns

Mobile Marketing Interest Unchanged Since Last Yea...

Consumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Read More...

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Quote of the Day: P&G's Ted McConnell on Facebook
Media

Quote of the Day: P&G's Ted McConnell on Facebook

18y Zachary Rodgers

Quote of the Day: P&G's Ted McConnell on Facebook

"Who said this is media? Media is something you can buy and sell Read More...

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