Facebook App Phenomenon Leads Slide to Open NYC Office
Media

Facebook App Phenomenon Leads Slide to Open NYC Office

18y Kate Kaye

Facebook App Phenomenon Leads Slide to Open NYC Of...

The San Francisco-based firm moved into new NYC digs Monday, and is prepared to hire new salespeople in New York and possibly elsewhere. Read More...

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Heavy.com Spins Off Video Advertising Unit
Media

Heavy.com Spins Off Video Advertising Unit

18y Douglas Quenqua

Heavy.com Spins Off Video Advertising Unit

Husky platform sells advertising "skins" that frame each video. Read More...

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Digimon Launches Talking Avatars
Media

Digimon Launches Talking Avatars

18y Fred Aun

Digimon Launches Talking Avatars

Toei Animation turns to Oddcast to make it possible to bring sound to these creations on an ad-supported platform. Read More...

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CBS Promotes Last.fm with TV, Music Tie-Ins
Media

CBS Promotes Last.fm with TV, Music Tie-Ins

18y Zachary Rodgers

CBS Promotes Last.fm with TV, Music Tie-Ins

Cross-platform promotions come as the CBS-owned online music service tries new distribution strategy. Read More...

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How to Effectively Buy Into Facebook: Social Ads
Media

How to Effectively Buy Into Facebook: Social Ads

18y Tessa Wegert

How to Effectively Buy Into Facebook: Social Ads

Investing in an ad placement that doesn't primarily drive traffic to your Web site requires a leap of faith. Second of a two-part series. Read More...

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Beyond Lead Generation: Integrated Lead Management
Marketing

Beyond Lead Generation: Integrated Lead Management

18y Elana Anderson

Beyond Lead Generation: Integrated Lead Management

Why don't sales teams follow up on more leads and why don't more leads result in a sale? Read More...

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Auto Site Takes New Spin
Local

Auto Site Takes New Spin

18y Brian Wool

Auto Site Takes New Spin

DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Read More...

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Sony Signs Deal with IGA to Provide Dynamic Ads on PS3
Media

Sony Signs Deal with IGA to Provide Dynamic Ads on PS3

18y Enid Burns

Sony Signs Deal with IGA to Provide Dynamic Ads on...

Sony opens its PlayStation 3 console to dynamic in-game advertising; IGA Worldwide and EA are early to sign on. Read More...

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Yahoo Presses Fight to Ease Digital Ad Buying
Media

Yahoo Presses Fight to Ease Digital Ad Buying

18y Zachary Rodgers

Yahoo Presses Fight to Ease Digital Ad Buying

Unveils relationships with Havas Digital and Wal-Mart, plus new "online circulars" product for retailers. Read More...

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Microsoft Says HP Deal Will Help Counter Live Search Brand Challenges
Media

Microsoft Says HP Deal Will Help Counter Live Search Brand Challenges

18y Douglas Quenqua

Microsoft Says HP Deal Will Help Counter Live Sear...

Microsoft seeks to increase Live Search marketshare, which now stands at 9 percent. Read More...

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Mobile Scam Suit against Google Akin to Investigations of Vendors and Carriers
Media

Mobile Scam Suit against Google Akin to Investigations of Vendors and Carri...

18y Kate Kaye

Mobile Scam Suit against Google Akin to Investigat...

Google is being sued for what seems to be the same thing companies like AzoogleAds (now Epic) and World Avenue were investigated for by Florida's Atto...

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Former Tacoda Chief Aims for Straight-Set Win in Tennis Gig
Media

Former Tacoda Chief Aims for Straight-Set Win in Tennis Gig

18y Kate Kaye

Former Tacoda Chief Aims for Straight-Set Win in T...

Can Dave Morgan, the new Tennis Company chairman, help the traditional media outfit dominate tennis online? Read More...

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Execs & Accounts: T-Mobile, Zeta, Agency.com, Idearc
Media

Execs & Accounts: T-Mobile, Zeta, Agency.com, Idearc

18y Enid Burns

Execs & Accounts: T-Mobile, Zeta, Agency.com, Idea...

T-Mobile grows its deck with go2 media sites; Zeta Interactive recruits Jason Simon; Agency.com hires two industry veterans for its Chicago office. Re...

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SEO Is Not Free
Search

SEO Is Not Free

18y P.J. Fusco

SEO Is Not Free

Three ways organizations neglect search engine optimization. Read More

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Putting the Shopper in the Targeting Bulls-eye
Data insights

Putting the Shopper in the Targeting Bulls-eye

18y Vicky Chen

Putting the Shopper in the Targeting Bulls-eye

How to recognize the difference between consumers and shoppers. Read More...

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Why Content Is Still an Issue
Email

Why Content Is Still an Issue

18y Stefan Pollard

Why Content Is Still an Issue

How to get on top of your content and understand what triggers a spam report. Read More...

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Putting Social Commerce to Work
Marketing

Putting Social Commerce to Work

18y Dave Evans

Putting Social Commerce to Work

How marketers can put the customer's voice from word-of-mouth conversations to work. Read More...

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MSN Jumps on Celebrity Dirt Pile in Pairing with BermanBraun
Media

MSN Jumps on Celebrity Dirt Pile in Pairing with BermanBraun

18y Zachary Rodgers

MSN Jumps on Celebrity Dirt Pile in Pairing with B...

BermanBraun, the studio launched by former Yahoo entertainment chief Lloyd Braun and film industry vet Gail Berman, has entered a deal with Microsoft ...

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WSJ: Icahn Seeks Yang's Ouster
Media

WSJ: Icahn Seeks Yang's Ouster

18y Anna Maria Virzi

WSJ: Icahn Seeks Yang's Ouster

In the latest volley, Yahoo investor Carl Icahn is calling for the ouster of Yahoo's chief executive Jerry Yang, according to wsj.com Read More...

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Obama Targets Ads to South Dakota Primary Voters
Media

Obama Targets Ads to South Dakota Primary Voters

18y Kate Kaye

Obama Targets Ads to South Dakota Primary Voters

Like it has done much of the primary season , Barack Obama's campaign is running display ads targeted to voters in South Dakota today Read More...

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Quote of the Day: Digital Voodoo's Dave Evans
Media

Quote of the Day: Digital Voodoo's Dave Evans

18y Anna Maria Virzi

Quote of the Day: Digital Voodoo's Dave Evans

"I asked a lady next to me in Wal-Mart if she Twittered or Plurked Read More...

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Will In-Game Ads Keep Delivering Brand Lift?
Media

Will In-Game Ads Keep Delivering Brand Lift?

18y Enid Burns

Will In-Game Ads Keep Delivering Brand Lift?

Independent researcher measures a significant brand lift for a number of advertisers on Massive's in-game network. Can it last? Read More...

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Google Integrates AdSense Ads with FeedBurner Feeds
Media

Google Integrates AdSense Ads with FeedBurner Feeds

18y Zachary Rodgers

Google Integrates AdSense Ads with FeedBurner Feed...

Future RSS ad enhancements on the way. Read More...

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European Online Ad Spend Gains on U.S.
Marketing

European Online Ad Spend Gains on U.S.

18y Jack Marshall

European Online Ad Spend Gains on U.S.

If the U.S. and European markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010. Read More...

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Sony and Partner Aim for High-Def Video Programming on PS3
Media

Sony and Partner Aim for High-Def Video Programming on PS3

18y Enid Burns

Sony and Partner Aim for High-Def Video Programmin...

Future U.S., Sony team up to produce a video program delivered to PlayStation 3 console. Read More...

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Collective Media Acquires Targeting Company
Media

Collective Media Acquires Targeting Company

18y Douglas Quenqua

Collective Media Acquires Targeting Company

Purchase of Texas-based Personifi brings behavioral targeting capabilities. Read More...

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Making the Leap from TV to Online
Media

Making the Leap from TV to Online

18y Christine Beardsell

Making the Leap from TV to Online

MTV pioneer offers tips on how to succeed in new media. Read More...

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