Former Digitas exec Cella Irvine will take reins at About Group. Read More...
View articleFormer Yahoo ad sales chief Wenda Harris Millard will share the Martha Stewart Living Omnimedia CEO role with co-CEO Robin Marino. Read More...
View articleFollowing the self-serve ad trend among publishers, NYTimes.com hopes its new display ad system will attract small and mid-sized businesses. Read More...
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View articleLaura Desmond to act as CEO as SMG's Renetta McCann takes sabbatical; Avenue A/Razorfish names two new executives. Read More...
View articleA survey that examines how organizations use Web analytics in the U.K. turns up some interesting trends. Read More...
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View articleAn executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...
View articleThe Webby Awards , which honors excellence on the Internet, insists winners adhere to one simple rule when making an acceptance speech: Keep it to fiv...
View articleFor some time, people have ceased saying "it's the year of mobile." Instead, they offer up explanations as to why it isn't the year of mobile Read Mor...
View articleAt the Mobile Marketing Forum in New York, a panel was asked to describe what will be different one year from today Read More...
View articleWhen Google announced its acceptance of third party ad tags (finally) last month, there was a gaping hole where one of the largest ad management platf...
View articleHulu already has deals with 70 media partners that provide upwards of 700 TV and film titles Read More...
View articleGoogle's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...
View articleApple introduces a faster, cheaper model with built-in GPS and makes way for blogging, e-commerce, and other mobile applications. Read More...
View articleThe Interactive Advertising Bureau looks to gain allies in a fight against proposed laws championed by privacy advocates. Read More...
View articleTeresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal. Read More...
View articleRevenue reaches $7.1 billion for the first three months of this year, an increase of 24 percent compared to Q1 2007. Learn what IDC predicts for the r...
View articleThe advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider. Read More...
View articleHow profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan. Read More...
View articleAdditional ways advertisers can get traction from their online video. Read More...
View articleThis month's top search terms in 10 categories. Read More...
View articleMonster will lay off an undisclosed number of staffers as it moves to shut down Tickle, the quiz aggregator and social net it acquired in 2004 for abo...
View articleIn the wake of founder and longtime CEO Matt Freeman's departure, digital agency looks to foster greater teamwork between offices in 25 countries. Rea...
View articleLocal ad seller brings tech-focused vertical network and pay-per-click network under one umbrella. Read More...
View articleNews Corp.-owned tabloid newspaper The Sun and U.K. bank NatWest are targeting Polish residents of the U.K. through the system. Read More...
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