How working in the Google content network differs from working in a search campaign. Read More...
View articleIt's finally happening. Geotargeting is melding with e-commerce. How can you harness the power of geotargeted campaigns? Read More...
View articleNew media's replacing mass media, but not everyone grasps that. Read More...
View articleCorporate blogs aren't typically the place for investor-aimed details about proxy votes, but then again, corporate blogs aren't typically Yahoo's Read...
View articleUPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...
View articleWidget will let apartment hunters search for homes by vicinity to Metro stations. Read More...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleThe world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...
View articleLearn how advertisers are developing branded site pages on Facebook Pages. First of a two-part series. Read More...
View articleRumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing? Read More...
View articleWhy you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. Read More...
View articleLots of people in digital marketing are promoting the concept of tracking engagement -- instead of giving credit to the last ad clicked on a Web site....
View articleThe auditorium in the new TimesCenter , part of The New York Times headquarters, left some laptop toting visitors attending the AAAA digital conferenc...
View article[ UPDATED: Some disagreement in the comments over my use of a Compete chart below, so I've added data from ComScore] Read More...
View articleIkea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store Read More...
View articleThe purchase is partly an answer to last year's acquisition of M:Metrics competitor Telephia by Nielsen. Read More...
View articleJohn Mackey is by turns apologetic and defiant in first new post after being cleared of wrongdoing. Read More...
View articleActor Charlie Sheen appears in Hanes' latest ad campaign online, in-game, and on TV. Read More...
View articleVisible Measures makes hires; Gorilla Nation to rep Horseland online community; JumpTap opens Europe offices. Read More...
View articleHow to manage the e-mail publishing empire in your company. Read More...
View articleWith slight modifications, LinkedIn stands to gain a great deal of traffic for businesses the same way it currently does for individuals. Read More...
View articleAs search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...
View article"So let's assume that Google has won at search, or close enough to make no difference Read More...
View articleForrester Research put out a report on media consumption among Gen-Yers (18-27 year-olds) Read More...
View articleThe world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...
View articleSome local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country...
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