If you can't get a simple integrated program like this right, don't integrate at all. Read More...
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View articleIAC/InterActiveCorp buys publisher of GirlSense.com and plans integration with consumer applications group Read More...
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View articleWhen you think about it, isn't the phrase "branded content" longer than it needs to be? What's the suffix "-ed" contribute, really? And "video," while...
View articleWhen a Google exec mentions in an interview the search giant is thinking about a new ad product, it's hard to say whether it will become available to ...
View articleFormer CFO Mike Kelly is among eight former AOL Time Warner executives ensnared by a new set of Securities and Exchange Commission charges Read More...
View article"Advertisers will move their budgets around and around the web, forever Read More...
View articleStopped by to hear tech journalist Mary Jo Foley discuss her new book , "Microsoft 2.0, How Microsoft Plans to Stay Relevant in the Post-Gates Era." O...
View articleThe network's chief digital officer discusses the upcoming Olympics, an online health network, and other initiatives. Read More...
View articleWorthnet.Fox will serve advertisers outside of the U.S. market, particularly in Europe, Asia, and South America. Read More...
View articleAOL completes Bebo acquisition, merges site with other social platforms. Read More...
View articlePublishing company acquires Ars Technica, relaunches Webmonkey and Hotwired. Read More...
View articleCompany founder and CEO Jeffrey Herzog to stay on as vice chairman. Read More...
View articleAn online "collective experiment" reinforces how a brand belongs to the community. Read More...
View articleBlip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is t...
View articleRecycleBank may not only be the greenest advertising model out there -- and everyone's jumping onto that band wagon these day -- but one of the most c...
View articleIntergi created " Media Buyer's Revenge , a first-person shooter that understands why your heart pounds every time the phone rings, and every time Out...
View articleWPP poached the president of Digitas Boston to head up the new integrated global agency it's launching for Dell Read More...
View articleWhat's life for David Moore, chief executive of 24/7 Real Media, one year and two years to the day after WPP agreed to acquire the company ? (If you'r...
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