An online search and display-ad campaign brought online and offline dividends to a retailer, comScore's chief executive Magid Abraham reports. In an a...
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View articleFacebook has offered powerful ad targeting since last fall, but I had no idea its algorithms had gotten this advanced Read More...
View articleFIM becomes the latest large media firm to restructure to keep up with advertiser needs and shifts in media consumption. Read More...
View articleThe trade group will accept comments on the new guidelines for in-stream, overlay and companion ads over the next 30 days. Read More...
View articleReal estate site connects consumers to lenders in free service supported by ads. Read More...
View articleLatest purchase is Atlanta's Spunlogic. Read More...
View articleGuy Seese joins Grey San Francisco; Briggs Ferguson moves to Idearc; Hakan Lindskog joins Neverblue Media. Read More...
View articleA message of change applies to more than a political campaign. Read More...
View articleWhy it's important to understand consumer's (legal or illegal) download behavior and leverage P2P environments as a potential marketing channel. Read ...
View articleHow an online publishing shakedown depresses the economic market for good writing and corrupts industries. Read More...
View articlePulling PPC ads after achieving high organic search position may be a very bad idea. Read More...
View articleTips for handling registration, creating an effective promotional strategy, and other approaches for online marketing success. Read More...
View articleTrey Parker and Matt Stone were nice enough to the Writer's Guild of America to leave a short waiting period after the end of the writer's strike to r...
View articleThe separate firm will be a more robust version of the MySpace Music that exists today, but indie labels and unsigned artists are so far left out. Rea...
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