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View articleZapped by the customer service company that happens to sell shoes. Read More...
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View articleBaseball, beer, peanuts...and water? It's all baseball all the time today (when the rain doesn't ruin things , that is) Read More...
View articleYou know it's a lucky day when you wind up sharing your lunch table with Ted McConnell, Procter & Gamble's hypersmart manager of interactive marketing...
View articleAlan Wurtzel, NBC's president of research and media development, is presenting research at the ARF Re:Think conference essentially in defense of netwo...
View articleBroadly focused property elicits a collective yawn from the ad community. Read More...
View articleThe baseball league's ad lineup includes Bank of America, Monster, State Farm Insurance, Mitchum and Baby Ruth. Read More...
View articleDigital agency Geary Interactive buys five-year-old Bay Area search firm Fathom Online for an undisclosed sum. Read More...
View articleAlmost three-quarters of people responding to a survey said they're aware of behavioral targeting, though far fewer know it by that name. Read More...
View articleMywaves signs up 20 advertisers, aims for young adult audience with videos from VH1, and other MTV properties. Read More...
View articleSwitch aims to improve quality of business info; ads will combine AdSense and the site's own direct sales. Read More...
View articleOmnicom moves Matt Spiegel from Resolution Media to lead OMG Digital; Rick Ralstan is now COO of Isobar Worldwide Search; Netshops names Ash ElDifrawi...
View articleKnowing what people do with e-mail pitches can help your campaign's success. Read More...
View articleIt's media, folks, and it's as closely integrated with American life as all other media are. Read More...
View articleCan marketers ever be confident the top-ranked content served up by the search engines is really top notch? Read More...
View articleMake a banner that lets consumers win, and you'll win them. Read More...
View articleGuess it's a sign of the times. This Orchard Bank MasterCard ad turned up on AOL.com. Don't forget the small print, either Read More...
View articleHey, why build a Web site to hawk your penile enlargement kits or questionable pharmaceuticals? Get with the program - there's a new way to spam Read ...
View articleMicrosoft's proposed purchase of Yahoo could encounter a roadblock in China, "The New York Times" reports today. An antimonopoly law, which takes effe...
View articleIf an Editor & Publisher " Special Report " on Yahoo's newspaper consortium project is any indication, everything's going swimmingly with the project,...
View articleGM, Toyota and Honda were the heaviest online advertisers among auto companies in January, according to some new data from comScore Ad Metrix Read Mor...
View articleThe Newspaper Association of America reports online newspaper ad spending rose almost 19 percent to $3.2 billion last year, but growth slowed over 10 ...
View articleReporting features have been out just a day, but marketers glean new insights about old videos. Read More...
View articleAdMission and Builder Homesite partner to offer dynamic ads combining information from new home listings and user search data. Read More...
View articleDanny Cohn leaves Edelman for Walton: Red Bricks promotes four to senior positions, and Active Networks hires Andrea Bonner to lead the East Coast off...
View articleA new organization aims to protect some of the world's most passionate marketers, the fans devoted to the media properties they love. Read More...
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