Jumpstart Launches In-House Digital Lab
Media

Jumpstart Launches In-House Digital Lab

18y Douglas Quenqua

Jumpstart Launches In-House Digital Lab

Offering is geared toward local dealers with limited digital creative expertise. Read More...

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E-mail Service Provider Targets Pitches Based on Buying Behavior
Media

E-mail Service Provider Targets Pitches Based on Buying Behavior

18y Enid Burns

E-mail Service Provider Targets Pitches Based on B...

IPost uses behavioral modeling to deliver e-mails. Read More...

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Top 50 Advertisers by Media Value in January, 2008
Media

Top 50 Advertisers by Media Value in January, 2008

18y rumo

Top 50 Advertisers by Media Value in January, 2008

Rankings of the top 50 Internet advertisers by media value in January 2008. Read More...

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Want Results? Cut the Complexity!
Marketing

Want Results? Cut the Complexity!

18y Gary Stein

Want Results? Cut the Complexity!

For every step in a marketing and advertising project, there's a conversion. Do the math. Read More...

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The Nuts and Bolts of Producing an Online Video Ad
Media

The Nuts and Bolts of Producing an Online Video Ad

18y Christine Beardsell

The Nuts and Bolts of Producing an Online Video Ad

Don't sell your project short. Here are some production and cost factors to consider. Read More...

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Psychographically Targeted Web Advertising
Media

Psychographically Targeted Web Advertising

18y Hollis Thomases

Psychographically Targeted Web Advertising

An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web? Read More...

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The Purple Distinction
Media

The Purple Distinction

18y Enid Burns

The Purple Distinction

Marketing services firm Epsilon is rebranding as Purple@Epsilon Read More...

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Chrysler Sits Brand Fans in Passenger Seat
Media

Chrysler Sits Brand Fans in Passenger Seat

18y Kate Kaye

Chrysler Sits Brand Fans in Passenger Seat

Chrysler is using Passenger's brand community platform for its online Customer Advisory Board, a new program for studying consumer insights on the car...

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Starbucks' Virtual Suggestion Box
Media

Starbucks' Virtual Suggestion Box

18y Anna Maria Virzi

Starbucks' Virtual Suggestion Box

Starbucks has set up a virtual customer suggestion box, MyStarbucksIdea.com . Since the site was announced last week, Starbucks customers have debated...

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Collective Media Is Powering quadrantOne
Media

Collective Media Is Powering quadrantOne

18y Kate Kaye

Collective Media Is Powering quadrantOne

It's official Read More

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Another Big Publisher Ditches Ad Networks
Media

Another Big Publisher Ditches Ad Networks

18y Zachary Rodgers

Another Big Publisher Ditches Ad Networks

Earlier this year I wrote about Gawker's abstinence policy with regard to ad networks Read More...

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Could Behavioral Targeting Work for Pharma?
Media

Could Behavioral Targeting Work for Pharma?

18y Kate Kaye

Could Behavioral Targeting Work for Pharma?

At last week's EconHealth conference there was much talk about privacy issues, how the pharma and medical/health industry needs a major overhaul, and ...

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Brands Build Widget Ads; Will Consumers Come?
Media

Brands Build Widget Ads; Will Consumers Come?

18y Anna Maria Virzi

Brands Build Widget Ads; Will Consumers Come?

Kraft Foods, Nissan, and American Express are the latest to bring advertising to these shareable, downloadable applications. Read More...

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Autobytel Targets Newspaper Advertisers with Data-Driven Ads
Media

Autobytel Targets Newspaper Advertisers with Data-Driven Ads

18y Kate Kaye

Autobytel Targets Newspaper Advertisers with Data-...

The trick now is to convince the site's thousands of local franchises to use the ads. Read More...

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Ad Network Collective Is Latest to Power Vertical Networks
Media

Ad Network Collective Is Latest to Power Vertical Networks

18y Fred Aun

Ad Network Collective Is Latest to Power Vertical ...

New offering follows in footsteps of Adify and DoubleClick's recently announced vertical network platform. Read More...

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Execs & Accounts for Monday March 24, 2008
Media

Execs & Accounts for Monday March 24, 2008

18y Enid Burns

Execs & Accounts for Monday March 24, 2008

Coremetrics signs Aeropostale; SocialMedia Advertising hires Nick Gonzalez; AT&T's March Madness Powered by Crisp. Read More...

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The Mobile Phone as a Marketing Platform
Marketing

The Mobile Phone as a Marketing Platform

18y Jeremy Lockhorn

The Mobile Phone as a Marketing Platform

Interactive television arrives, but it's not in a set-top box. Read More...

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Video Games Go Hollywood
Media

Video Games Go Hollywood

18y Matt Story

Video Games Go Hollywood

If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Read More...

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Adversarial Information Retrieval -- That's Spam to You and Me
Search

Adversarial Information Retrieval -- That's Spam to You and Me

18y Mike Grehan

Adversarial Information Retrieval -- That's Spam t...

If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Read More...

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Verizon Wins Auction 73
Media

Verizon Wins Auction 73

18y Enid Burns

Verizon Wins Auction 73

Verizon is the proud winner of Auction 73 Read More

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Yahoo Mail Says: Don't Act Like Spammers
Media

Yahoo Mail Says: Don't Act Like Spammers

18y Enid Burns

Yahoo Mail Says: Don't Act Like Spammers

While reporting on Yahoo Mail's deliverability issues I spoke to a lot of great sources, including Yahoo Read More...

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ClickZ at Kelsey Local Conference in Seattle
Media

ClickZ at Kelsey Local Conference in Seattle

18y Kate Kaye

ClickZ at Kelsey Local Conference in Seattle

As you may know, ClickZ News covers a lot of online local ad news and trends Read More...

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Does N.Y. Consumer Privacy Bill Really Threaten Ad Targeting?
Media

Does N.Y. Consumer Privacy Bill Really Threaten Ad Targeting?

18y Zachary Rodgers

Does N.Y. Consumer Privacy Bill Really Threaten Ad...

Proposed legislation was taken from the Network Advertising Initiative's original self-regulation principles. Read More...

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QuadrantOne Signs Yahoo Newspaper Partners
Media

QuadrantOne Signs Yahoo Newspaper Partners

18y Kate Kaye

QuadrantOne Signs Yahoo Newspaper Partners

Newspaper publishers, working to appear unified as print revenues decline, bring 138 sites to fledging network. Read More...

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A Long March for Yahoo E-Mail
Media

A Long March for Yahoo E-Mail

18y Enid Burns

A Long March for Yahoo E-Mail

E-mail senders were frustrated in their efforts to reach Yahoo Mail users throughout most of March due to deliverability issues. Read More...

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Why SEO Doesn't Get the Respect It Deserves
Marketing

Why SEO Doesn't Get the Respect It Deserves

18y Anna Maria Virzi

Why SEO Doesn't Get the Respect It Deserves

Five factors why search engine optimization pros have a tough job. Hint: it has nothing to do with black hats or Jason Calacanis. Read More...

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Slowing Down to Catch Up
Media

Slowing Down to Catch Up

18y Michael Miraflor

Slowing Down to Catch Up

While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations. Re...

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