While the economy is volatile, search marketing looks promising. But is it recession proof? Read More...
View articleMass media's audience has always been fragmented. Why are media operators just figuring that out? Read More...
View articleStrike the right balance between an innovative, immersive brand experience and online best practices. Read More...
View articleGoogle continues to lead in share of searches against other top engines. Read More...
View articleAdBrite has cut deals with numerous ad networks, allowing them to sell inventory into its auction-based marketplace for mostly small to mid-sized site...
View articleFirms including Blue Nile and eHealth are involved in testing new response options in Google newspaper ads aimed at tracking results. Read More...
View articleFuel Industries developed a world with fairies and dragons for pre-teens, adding a digital element to the next series of kids' meals from the fast foo...
View articleAcura and Fox Searchlight Pictures are the first clients to place ads on the system. Read More...
View articleFactors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Read More...
View articleWill consumers accept ads as content? Some sites show how it can work. Read More...
View articleHow ending a long-term relationship with one device brings bliss. Read More...
View articleAt SES New York SEMPO hosted an entertaining gathering where Chuck Lewis, AKA MOserious performed a very special rap for the search industry audience....
View articleWSJ.com is running Matchpoint's ads in its classifieds sections, representing another financial site partner for the lead-gen ad firm Read More...
View articleIf you didn't hear, American Public Media's Marketplace Morning Report ran a brief piece on online political advertising, for which I was interviewed ...
View articleOffering includes a mobile widget to provide scores, headlines, and other sports content. Read More...
View articleComScore sees search results evolving into destination pages, as one Google watcher suggests it gives preferential treatment to its own content. Read ...
View articleSpot Runner names a new president; Linkstorm recruits industry vets; SEMPO reelects its president. Read More...
View articleNew York City has a number of search engine marketing groups. The formation of a SEMPO chapter may just tie them all together. Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleWhy open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages. Read More...
View articleClarizio calls reports about layoffs at the ad unit speculation, and plans to announce internally a new leadership team for Platform A this week. Read...
View articleWhat if you could create demand instead of respond to it? Consider these approaches. Read More...
View articleAcquisition brings social media development and creative services capabilities in-house. Read More...
View articleDoes your agency do multivariate testing? A few weeks ago when I sat down with Jonathan Mendez to discuss his new company Ramp Digital he said most of...
View articleDeclaring "we're at a major turning point in the history of computing," author Nicholas Carr today said major change is underway with ramifications fo...
View articleDriverTV investment marks first of several audience-centric expansion moves that will include aggregated and originally produced content. Read More...
View articleMicrosoft's in-game advertising unit locks up existing, new titles from Electronic Arts through 2010 on Xbox 360, PC platforms. Read More...
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