Move will allow geo-targeted banners, other innovations; decision is a blow to ValueClick. Read More...
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View articleThe online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script. Read More...
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View articleThere used to be a running joke at DoubleClick that the company should hire a VP of widget technology Read More...
View articleCompanies fall into a trap when they collect Web site statistics. They report statistics, not analyze them, said Matthew Bailey, president of SiteLogi...
View articleGrowth in global online ad spend will slow significantly in 2008 and 2009, according to forecasts issued today by media communications agency Carat. T...
View articleAOL is combining sales of Quigo's retailer-centric feed management product with Advertising.com's search bid management system. Read More...
View articleObama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Ge...
View articleYouTube channel toys with "America runs on Dunkin'" tagline. Read More...
View articleExpoTV recruits former Yahoo executive; Hip Cricket launches St. Patty's Day mobile campaign for Jameson's; FrontDoor.com welcomes Kelly Roark. Read M...
View articleFor one, getting a ranking above the fold is now tougher. Here's why. Read More...
View articleThe e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Read More...
View articleIf people hate ads so much, why do they pass them around? Read More...
View articleA look at the UGC movement in the game industry and the opportunity it affords marketers. Read More...
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View articleTED conference attendees hear talks from some of the planet's most inspired minds, the fruits of which were unavailable to the public for the first te...
View articleSite side yield optimization firm will be added to Atlas Publisher Suite. Read More...
View articleThe offering is in line with Google's mission to expand its display ad capabilities, and will serve as a complement to DoubleClick services intended f...
View articleUpfront initiatives for the family friendly network include "The Big Green Help," an environment-themed TV and Web program, Read More...
View articleInternet-based video ad service to grow broadcast legs with help of Google TV Ads. Read More...
View articleActions speak louder than words at SXSW. Don't underestimate experiencing the social and user phenomena instead of just talking about them. Read More...
View articleCompanies with large on- and offline budgets have concerns about conversion data being used to influence both pricing and future changes to the auctio...
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