Speaking at the annual Bear Stearns Media Conference, the firm reveals its hope to become a virtual warehouse for every advertiser's ad assets. Read M...
View articleMore than 30 percent of dealers said they plan to try social networking site marketing in the next year. Read More...
View articleA study shows 35 percent of digital mag subscribers pay more attention to the ads than they do when reading print magazines. Read More...
View articleGoogle Analytics's Benchmarking Service opens the door to online advertising's black box. Will it make advertisers stronger? Read More...
View articleIt's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital st...
View articleWhen are women more likely to pay attention and respond to online ads? Last of two parts. Read More...
View articleExecutives from Comcast, Time Warner, Cablevision, Cox, Charter Communications, and Bright House Networks have banded together in what the New York Ti...
View articleSpeaking at the Bear Stearns Media Conference in Florida today, News Corp Read More...
View articleThe SXSW conference has been all about bottom-up media; individuals and crowds creating, selecting and elevating content above and beyond whats doled ...
View articleThe free ad-creation tool allows users to place images, video clips and music files from a large library or their own collections. Read More...
View articleShiv Singh heads up social media efforts for Avenue A | Razorfish, Mike Grehan becomes KDM for Acronym Media, and Jeremy Daly joins Agency.com. Read M...
View articleCampaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Read More...
View articleDigital agency Steak Media is expanding its overseas operations, and opening offices in New York and Melbourne, Australia. Read More...
View articleCasual games show greater potential than consoles for in-game advertising, finds a report. Read More...
View articleA $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Read More...
View articleTim Ash's book on landing page optimization is a must-read for Web marketers. Read More...
View articleIs the obsession with ROI an exercise in arrogance? Part one of a series. Read More...
View articleReady to optimize your e-mail performance? Start testing! Part one of a series. Read More...
View articleOne of the coolest things about attending the keynotes sessions at SXSW is watching Sunni Brown and Marilyn Martin graphically record the proceedings ...
View article"What if you could let anybody talk to anybody in an organization?" asked Forrester's Charlene Li at her talk at SXSW today, entitled "Social Strategi...
View articleApparently a lot of people want to know whether Barack Obama is a Muslim Read More...
View articleMarketers need to start thinking harder about schwag for the sake of the environment, as well as their brands. The sheer amount of conference bag stuf...
View articleJust picked up the conference bag and badge Read More...
View articleThe Financial Times published a report this week claiming that European regulators are preparing to give the go ahead for Google's proposed $3.1 billi...
View articleZiff Davis Enterprise, a print and online technology publishing business once part of Ziff Davis Media, must now be thinking twice about its identity ...
View articleRewrite of controversial legislation clears Utah Senate following last-minute hearings and meetings between legislators and AOL, Google, Microsoft, Ya...
View articleContextWeb forms ad exchange advisory board, Indigio grabs MediaNews Group's Lawlor, Coast Guard floats Web effort. Read More...
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