Almost half of marketers have not invested in social media, word-of-mouth, RSS feeds, or mobile initiatives. Read More...
View articleSure, old-fashioned poaching continues. But agencies are deploying new tactics and updating tried-and-true approaches to recruiting and retaining tale...
View articleThe interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places t...
View articleWhy traditional e-mail service providers must adapt to social media platforms. Read More...
View articleThree schools of thought on the three eras of publishing interactive online media. Read More...
View articleSearch will no longer be a marketing methodology and media opportunity existing in a silo. Read More...
View articleThe controversial U.K. firm will hold a Web chat today to discuss concerns surrounding its history, and use of ISP-data for ad targeting. Read More...
View articleThe offering, Performance Video Product, is designed to give advertisers in-video formats and pre-roll inventory placement for direct-response and bra...
View articleRadio ad buyers can track the impact of their broadcast spots on site traffic. Read More...
View articleA Nielsen Mobile advertising report says 28 million out of 58 million mobile phone subscribers respond to advertising on their phones. Read More...
View articleNBCU's Comstock returns to GE; MySpace recruits yahoo's Kreuch to lead East Coast sales; Agency.com names managing partner in New York. Read More...
View articleYou've got the data, use it. Birthdays provide all sorts of online marketing opportunities. Read More...
View articleA kid's game provides parallels to e-mail marketing and communications. Read More...
View articleIf mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Read More...
View articleCost-per-click data by vertical category in search in the US. Read More...
View articleYou may have read that Ask.com has cut 8 percent of its work force and plans to bring back the questions-based query model preferred by its core audie...
View articleYahoo, which rejected Microsoft's bid to acquire the firm, may be looking east for its future. Quoting unnamed sources, WSJ.com reports today Yahoo is...
View articleUPDATE: U.S.-based NebuAd has begun ramping up its U.K. operations, while U.K. competitor Phorm may be eyeing a U.S. expansion. Read More...
View articleThe latest version of the measurement platform is built using rich Internet app AJAX and measures video and rich media for a range of devices. Read Mo...
View articleOrganic search is like a construction project. Would you prefer a shack or a mansion? Read More...
View articleA new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Read More...
View articleHow behavioral marketing works on one social advertising network that serves 100 million ads a day. Read More...
View articleCEO Mark Zuckerberg hails Sheryl Sandberg's experience "building new kinds of advertising networks." Read More...
View articleSpace150 , a creative agency based in the Land of 10,000 Lakes (better known as Minnesota) has set up shop in New York City. The firm marked its arriv...
View articleLast week, we broke the news that VideoEgg was emphasizing its ad network and advertising technologies over its video hosting and platform business. T...
View articleIn addition to acquiring Web marketing firm Weblistic, Spot Runner aims to expand its sales force to go after more local advertisers. Read More...
View articleDemocratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made...
View article